The E-commerce Leader: Strategies For Shopify Store Owners

This week we have an incredible interview with Jeff Greenfield, the co-founder and CEO of Provalytics. Jeff is a true innovator in the field of analytics and attribution, and he shared some powerful insights that every digital marketer should consider.

Here are some key takeaways you won’t want to miss:

The Evolution of Attribution: Jeff provides a brief history of attribution, from traditional marketing methods to the rise of multi-touch attribution and the current challenges posed by privacy regulations.

Understanding Impressions: We discuss the importance of impressions and brand visibility in your marketing strategy. Jeff emphasizes that clicks are just one part of the equation and that brand awareness plays a crucial role in driving conversions.

Budgeting for Success: Learn about the optimal budget mix for your marketing efforts. Jeff reveals that dollars spent on one part of the advertising funnel can yield twice the revenue compared to other parts.

Practical Advice for Small Brands: If you’re just starting out, Jeff offers actionable insights on how to navigate the complexities of analytics and attribution without needing to invest in advanced solutions right away.

Plus, Jeff has generously provided some fantastic resources for our listeners, so be sure to grab them here:

Provalytics 2025 Playbook
Provalytics Attribution Certification:
Lemon: How the Advertising Brain Turned Sour

Need some personalized help with your Shopify store? We're here to help.

Book a complimentary chat with us.

www.omnirocket.com

📈 Did you know the average conversion rate across all Shopify sites is just 1.4%? 😱.  In this episode we discuss how even the smallest tweaks can lead to significant gains. Whether you're sitting at a low 1.4% or soaring at 5.7%, the key is to continuously evaluate and implement strategies that move the needle.The universal truth of conversion rate optimization is that there's always room for improvement! Remember, it's not about where you are now, but where you can go!

Tune in now as we explore how to improve your conversion rates and stand out in the crowded e-commerce space.

Need personalized help with your Shopify store?  

Book a complimentary chat with us.

🎙️ We're all about awkward conversations. Rather than avoid them, let's embrace them! In our latest episode, we dive into the mindsets that can limit your success as a coaching client and show you how to overcome them. Sneak Preview: Are you stuck in a "vampire mindset"? Do you have unrealistic expectations? Feeling overwhelmed by all the information out there? If you want to maximize your e-commerce coaching relationship, tune into the latest episode and learn how to avoid 11 mindsets that can limit your business growth.

Need personalized help with your Shopify store?  

Book a complimentary chat with us.

There are literally thousands of apps to choose from within your Shopify store.  But which ones are really essential?  

In this episode we each share our top three picks plus some bonus selections. We also discuss insights on how to select apps that align with your business goals as well as the value of excellent customer support from app providers.

Grab these apps for your store today:

https://loox.io/app/omnirocket

https://platform.shoffi.app/r/rl_oXju6THh

In this episode we delve into the results of a recent HubSpot marketing survey that highlighted the top ROI-driven sales channels for 2024.  We were totally shocked by the most profitable sales channel and think you will be too. Listen up for valuable insights into the evolving landscape of digital marketing and the importance of adapting to new trends to stay ahead of the curve. 

In this episode, we tackle the Top 10 Challenges Shopify store owners face and show you how to overcome them.  You can do this!

Looking for a clear path to win on Shopify?  We chart the course for you with 5 essential action items for a successful store.

In this episode, we discuss different ideas you can bolt on to your core offerings to drive additional revenue.  There are multiple unconventional revenue streams that you probably haven't thought of.  Have a listen to learn how you can quickly and easily increase your Shopify store's profitability! 

In this episode, we share how one recent contest finished with over 100,000 entries and how contests can be a powerful part of your lead generation for e-commerce.  

Want to go deeper, grab our 6 module training -- Social Contest Blueprint for only $27!

Season 5 begins with a new co-host - Kyle Hamar! 

In this conversation we discuss Lifetimely, an app that many of our clients use because it provides deep insight into your marketing numbers. Learn more about the essential tool in this deep dive episode.

Try Lifetimely For Free (this is an affiliate link)