How would you like to save loads of time and money by learning from the mistakes of others?  We think there's nothing more valuable in the e-commerce space than lessons from the trenches, and that's exactly what we dove into in this week's episode.

Join us for our interview with Anderson CFO's Harold Anderson, a seasoned CPG and e-commerce veteran. Harold shared some helpful insights that can help you avoid common pitfalls in the industry.

Here are a few takeaways from our conversation:

Understand Your Customers First: One of the most powerful quotes we discussed was from Seth Godin: "Don't find customers for your products, find products for your customers."

Get Professional Help: Harold emphasized the importance of not trying to navigate the e-commerce landscape alone. Just like you wouldn't build a house without a contractor, you shouldn't attempt to launch your online business without expert guidance.

Know Your Costs: One of the biggest mistakes e-commerce brands make is not fully understanding the cost structures involved in selling on marketplaces. From referral fees to shipping costs, it's crucial to break down all expenses to ensure your business remains profitable.

If you're looking to thrive in the e-commerce space, Harold's advice will set you on the right path.  

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💡 Did you know that 97% of internet traffic is anonymous?  This holiday season, we want to help you capture and convert some of that anonymous traffic. 🎁

In this episode, we interview Bradley Johnston of Opensend and explore how their platform can help you capture those elusive visitors and transform them into revenue-generating leads! 

Think of Opensend as an email acquisition and retention tool, but also a safeguard for your ad-spend. You've invested so much money to drive people to your site; wouldn't it be brilliant to identify and convert every engaged visitor?

If you're ready to take your multi-channel marketing to the next level, we highly recommend checking out Opensend. ✅

Book a demo: https://bit.ly/opensenddemo

Connect with Bradley at [email protected]

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Join us for a topic that often gets overlooked in the e-commerce world: sales tax compliance. We had the pleasure of hosting Lahari Neelapareddy from Tax Hero, and trust us, this episode is packed with valuable insights every e-commerce seller needs to hear. 

Sneak peeks:

Start Early with Compliance: Time is money. Lahari emphasized that the sooner you embrace compliance, the cheaper it will be in the long run. It’s better to be proactive than reactive!

Understanding Nexus is Crucial: We explored the concept of "nexus," which refers to your business's presence in a state. Each state has different rules, and knowing where you have nexus is essential for determining where you need to collect sales tax.

Navigating Multi-Channel Sales: If you're selling on multiple platforms like Amazon and Shopify, things can get complicated. Lahari helps us understand how to manage sales tax across different channels, avoiding compliance issues and potential audits.

Don't let sales tax compliance be a headache—get informed and stay ahead of the game!

Need sales tax help?

Connect with Lahari at [email protected]

See where you stand in each state with this valuable free resource from Tax Hero: https://tinyurl.com/TaxHeroNexus

Need personalized help with your Shopify store? We'd love to brainstorm with you.

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It's the most wonderful time of the retail year! Join us as we break down strategies for maximizing your sales during the upcoming Black Friday and Cyber Monday events.

As we gear up for this crucial shopping season, consider these episode previews that can help you elevate your brand and boost your sales:

Tune into the full episode for all the details on how to think differently about your holiday marketing strategies! 🎉

Need personalized help on any aspect of your store?  Book a complimentary call and we'll brainstorm together what your business needs.

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This week we interviewed Eric Haim, the founder of Reconvert, an innovative tool designed to boost average order value (AOV) for E-Commerce sellers. We delved into a highly effective yet often overlooked tactic: the post-purchase offer.

Eric shared his extensive experience in the e-commerce space, highlighting how post-purchase offers can significantly enhance revenue. We discussed the surprising effectiveness of placing upsell offers after a customer has completed their purchase, rather than before.

Throughout our conversation, Eric provided valuable insights into best practices for optimizing the thank you page and post-purchase experience.

Eric also introduced the features of Reconvert, which allows merchants to customize their post-purchase offers and track performance metrics.

This episode is packed with actionable tips and strategies for e-commerce entrepreneurs looking to maximize their revenue potential. We highly recommend checking out Reconvert and implementing post-purchase offers in your strategy!  

Grab the app here: Reconvert.io

Need personalized help on your post-purchase strategy or any element of your Shopify store?  Book a complimentary with us and we'll give honest feedback on your site, and brainstorm together what's needed to optimize your store. 

Book a chat with us: https://bit.ly/omnirocketcall

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In this episode we chatted with the amazing Nikki Lindgren from Pennock Co. Nikki is an e-commerce marketing expert, particularly in the beauty category.  Join us as we dive deep into challenges and strategies for e-commerce brands, especially those just starting out. If you're under $2 million in revenue and looking to gain traction, this episode is a must-listen!

3 important takeaways:

Understanding Your Customer is Key: One of the most crucial points we discussed is the importance of truly knowing your audience. Whether you're targeting Gen Z or a more mature demographic, understanding where your customers spend their time online will drive your marketing decisions. 

The Power of Full-Funnel Marketing: Nikki shared her insights on how to structure your advertising budget effectively. Her approach allows brands to build awareness while also nurturing leads through retargeting. With the cookie-less future approaching, adapting your strategy to include video views and custom audiences on platforms like Meta will be essential for success.

Leverage Influencer Marketing and UGC: If you're launching a new product, consider starting with organic social strategies and influencer partnerships. Nikki suggests working with micro-influencers who have smaller but highly engaged audiences. This approach can yield better ROI compared to larger influencers. 

Nikki's expertise in the eCommerce space is invaluable, and we believe her insights will help you navigate the complexities of today's marketing landscape. 

As a special offer, Nikki is providing a unique opportunity for our listeners. If you mention The E-Commerce Leader podcast when reaching out to her, you could qualify for $10,000 in media spend to help kickstart your marketing efforts! 

Connect with Nikki at https://www.pennock.co/contact-pennock. 

Need some personalized help with your Shopify store?  Book a call with us. We'll provide honest feedback on your site and brainstorm together how to best optimize it.  No gimmicks - just help.

Book a chat with us: https://bit.ly/omnirocketcall

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🚀 Ready to take your e-Commerce brand to the next level? Join us for the latest episode as Jaimee Vilela shares her incredible journey of transforming Cooki Haircare from 4 orders a day to over 130! 💡 Jaimee's advice? Resist the urge to make the brand in your own image. Instead, find your niche and stay true to your audience. Discover how she navigated the challenges of rebranding Cooki while keeping her loyal customers in mind!

Use promo code LEADER20 for 20% off your Cooki Haircare order.

Need objective feedback on your branding?  We'd love to help. We'll give honest feedback on your store and brainstorm together how to best optimize it.

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Ready to elevate your copywriting game? It's all about compelling narratives. Join us for a conversation full of actionable items any business owner can learn. We share insights from the must-read Becoming Trader Joe by Joe Coloumbe, and explore how creative storytelling can make your products irresistible and help your business stand out.

Don’t miss out on these game-changing tips! 

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This week we have an incredible interview with Jeff Greenfield, the co-founder and CEO of Provalytics. Jeff is a true innovator in the field of analytics and attribution, and he shared some powerful insights that every digital marketer should consider.

Here are some key takeaways you won’t want to miss:

The Evolution of Attribution: Jeff provides a brief history of attribution, from traditional marketing methods to the rise of multi-touch attribution and the current challenges posed by privacy regulations.

Understanding Impressions: We discuss the importance of impressions and brand visibility in your marketing strategy. Jeff emphasizes that clicks are just one part of the equation and that brand awareness plays a crucial role in driving conversions.

Budgeting for Success: Learn about the optimal budget mix for your marketing efforts. Jeff reveals that dollars spent on one part of the advertising funnel can yield twice the revenue compared to other parts.

Practical Advice for Small Brands: If you’re just starting out, Jeff offers actionable insights on how to navigate the complexities of analytics and attribution without needing to invest in advanced solutions right away.

Plus, Jeff has generously provided some fantastic resources for our listeners, so be sure to grab them here:

Provalytics 2025 Playbook
Provalytics Attribution Certification:
Lemon: How the Advertising Brain Turned Sour

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📈 Did you know the average conversion rate across all Shopify sites is just 1.4%? 😱.  In this episode we discuss how even the smallest tweaks can lead to significant gains. Whether you're sitting at a low 1.4% or soaring at 5.7%, the key is to continuously evaluate and implement strategies that move the needle.The universal truth of conversion rate optimization is that there's always room for improvement! Remember, it's not about where you are now, but where you can go!

Tune in now as we explore how to improve your conversion rates and stand out in the crowded e-commerce space.

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