This week we have an incredible interview with Jeff Greenfield, the co-founder and CEO of Provalytics. Jeff is a true innovator in the field of analytics and attribution, and he shared some powerful insights that every digital marketer should consider.

Here are some key takeaways you won’t want to miss:

The Evolution of Attribution: Jeff provides a brief history of attribution, from traditional marketing methods to the rise of multi-touch attribution and the current challenges posed by privacy regulations.

Understanding Impressions: We discuss the importance of impressions and brand visibility in your marketing strategy. Jeff emphasizes that clicks are just one part of the equation and that brand awareness plays a crucial role in driving conversions.

Budgeting for Success: Learn about the optimal budget mix for your marketing efforts. Jeff reveals that dollars spent on one part of the advertising funnel can yield twice the revenue compared to other parts.

Practical Advice for Small Brands: If you’re just starting out, Jeff offers actionable insights on how to navigate the complexities of analytics and attribution without needing to invest in advanced solutions right away.

Plus, Jeff has generously provided some fantastic resources for our listeners, so be sure to grab them here:

Provalytics 2025 Playbook
Provalytics Attribution Certification:
Lemon: How the Advertising Brain Turned Sour

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