Why is it crucial to talk to customers before you write any copy? How can we make automated emails appear more human? Today we talk to Liz Painter, an email strategist and conversion copywriter at Comma Comma. Liz reveals several ways in which we can improve our copywriting and make meaningful connections with our users through email. The underlying theme? Talk to your users!

Visit our website for the detailed episode recap with key learnings.

Show notes

• Comma Comma — Liz's copywriting consultancy
• Copyhackers — copywriting instruction site
• Otter.ai — AI transcription service
• Rev.com — human-assisted transcription service
• Thinkific — online course creation site
• ClickUp — project management tool, sends emails from a personal address
• GitPrime (now Pluralsight Flow) — analytics for developers
• Follow Liz on LinkedIn

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Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.