Better Done Than Perfect

How do you plan and implement a self-serve option for your SaaS? In this episode, we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.

Visit our website for the detailed episode recap with key learnings.

• Amplitude
• Amplitude Academy
• Amplitude Community
• Check out their Plus Plan
• Read more about their Startup Program
• Follow Franciska on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

How do you measure the effectiveness of your paid media campaigns? In this episode, we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.

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• Data Discrepancies in Marketing Sources
• Snowplow, Segment – data platforms
• Decoding Marketing Mix Modeling: A Complete Guide
• GeoLift, Holdout – types of tests
• Measuring the ROI of Email with Claudiu Murariu
• The consequences of privacy features and regulations for consumers
• 021 Newsletter
• Follow Barbara on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

What can SaaS founders do to jumpstart their PR strategy? In this episode, we talk to Sneha Saigal, co-founder of Geeks & Experts. You'll learn why it’s best to DIY your PR strategy in the early stages, why you should be thoughtful about your pitches, how PR experts tap into a founder’s story, and more.

Visit our website for the detailed episode recap with key learnings.

• Geeks & Experts
• Help a B2B Writer, Source of Sources (formerly HARO)
• Survey-based Research Projects with Becky Lawlor
• Follow Sneha on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

How do you develop your messaging to serve multiple segments at once? In this episode, we talk to Carolyn Beaudoin, co-founder of Boxcar Agency. You'll learn about their Hybrid One Reader approach, tips for structuring your homepage and dedicated solution pages, how to use customer call recordings as copywriting material, and more.

Visit our website for the detailed episode recap with key learnings.

• Boxcar Agency
• Copyhackers
• Proven Ideas for A/B Testing with Sahil Patel
• JTBD for User Onboarding with Ramli John
• Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis
• The Copywriting Formula: Features — Advantages — Benefits (FAB)
• Demand Side Sales – a book by Bob Moesta
• Get Boxcar Agency’s free resources for BDTP listeners
• Follow Carolyn on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

How can you get more mileage out of your existing content? In this episode, we talk to Kai Daivs, an SEO consultant. You'll learn how often you should update your pages, the two levers for improving your SEO, how to use heat mapping, and more.

Visit our website for the detailed episode recap with key learnings.

• Survey-based Research Projects with Becky Lawlor
• Ahrefs, Semrush – popular SEO tools
• Screaming Frog
• Hotjar – a heat mapping tool
• Follow Kai on Twitter
• Get Kai's exclusive resources for BDTP listeners

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

How do you leverage data for SaaS growth? In this episode, we talk to Arpit Choudhury, founder of Databeats. You'll learn what makes a robust data foundation, how teams can work together to collect data, why less data is better, and more.

Visit our website for the detailed episode recap with key learnings.

• Databeats
• Make (formerly Integromat) — Arpit’s previous place of work
• Good Data To Growth: The GDG Model
• Measuring the ROI of Email with Claudiu Murariu
• Get Arpit’s book
• Follow Arpit on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

How can we get better at SaaS pricing and packaging? In this episode, we talk to Dan Balcauski, founder and chief pricing officer at Product Tranquility. You'll learn what department should own the pricing function, how often you should revisit pricing, why you shouldn’t A/B test your pricing, and more.

Visit our website for the detailed episode recap with key learnings.

• Product Tranquility
• Follow Dan on LinkedIn
• SaaS Scaling Secrets — Dan’s podcast

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

How do you run and manage a multi-product portfolio? In this episode, we talk to Tim Schumacher, co-founder and CEO of saas.group. You'll learn how they developed their acquisition model, the importance of setting up central teams for operative tasks, why founders need to think about successors, and more.

Visit our website for the detailed episode recap with key learnings.

• saas.group — Tim’s company
• UI Breakfast Episode 135: Multi-Product Portfolio Model for SaaS with JD Graffam
• Prerender, Pipeline CRM, Rewardful — some companies acquired by saas.group
• TinySeed
• Send Tim an email
• Follow Tim on LinkedIn
• Follow Dirk Sahlmer on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

With so many elements involved in email marketing, what does the quality assurance process look like? In this episode, we talk to Michael Wilding, a marketing automation architect. You'll learn how QA is done in larger organizations, why creating a base template is important, how to do QA on your workflows, and how to test your emails using different methods.

Visit our website for the detailed episode recap with key learnings.

• DEPT® — Michael’s place of work
• Litmus, Email on Acid — template testing tools
• Postman
• Follow Michael on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

How do you come up with new ideas for A/B testing in B2B SaaS? In this episode, we talk to Sahil Patel, CEO of Spiralyze. You'll learn why you should get inspiration from the tests run by other companies, how early you should invest in A/B testing, where to use disruptions in your website design, and more.

Visit our website for the detailed episode recap with key learnings.

• Spiralyze
• Connect with Sahil on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.