How do you develop your messaging to serve multiple segments at once? In this episode, we talk to Carolyn Beaudoin, co-founder of Boxcar Agency. You'll learn about their Hybrid One Reader approach, tips for structuring your homepage and dedicated solution pages, how to use customer call recordings as copywriting material, and more.

Visit our website for the detailed episode recap with key learnings.

• Boxcar Agency
• Copyhackers
• Proven Ideas for A/B Testing with Sahil Patel
• JTBD for User Onboarding with Ramli John
• Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis
• The Copywriting Formula: Features — Advantages — Benefits (FAB)
• Demand Side Sales – a book by Bob Moesta
• Get Boxcar Agency’s free resources for BDTP listeners
• Follow Carolyn on LinkedIn

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Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.