Better Done Than Perfect

How can the JTBD framework help with customer development and product positioning? In this episode, we talk to Aggelos Mouzakitis, a retention-focused B2B SaaS head of growth. You'll learn about the main metric that proves product-market fit, how they used customer segmentation in the process, how to improve your JTBD interviews, and more.

Visit our website for the detailed episode recap with key learnings.

• headofgrowth.io — Aggelos’ consultancy
• Whereby — the case study we’re talking about
• What is Jobs to be Done (JTBD)?
• UI Breakfast Episode 254: Learning to Build with Bob Moesta
• Demand-Side Sales 101 — a book by Bob Moesta
• Clayton Christensen
• See Aggelos’ service for B2B SaaS teams
• Connect with Aggelos on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

How do SaaS metrics evolve throughout the company life cycle? In this episode, we talk to Sid Jain, senior research analyst at ChartMogul. You'll learn about the two overarching categories of metrics, what high and low frequency metrics are, why you should use segmentation and cohorts when analyzing data, and more.

Visit our website for the detailed episode recap with key learnings.

• ChartMogul – Sid’s place of work
• GitLab KPI
• Jamin Ball
• SaaS Metrics that matter to Investors
• The SaaS Metrics that Matter
• SaaStr
• Follow Sid on Twitter and LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

What processes are involved in activating your data? In this episode, we talk to David Sepulveda, Head of Data at Kumospace. You'll learn why data analysts need to work closely with research and product teams, how to distinguish correlation from causation, how much data you need to track, and more.

Visit our website for the detailed episode recap with key learnings.

• Kumospace – David’s place of work
• dbt logic
• The cupcake approach by Intercom
• Towards Data Science
• SF Python
• Follow David on LinkedIn and Twitter

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

How can you approach SEO in a more creative manner? In this episode, we talk to Monica Lent, founder of Affilimate. You'll learn about the challenges of SEO in the SaaS space, the importance of link building, how you can go beyond classic articles, how to cut costs on content, and more.

Visit our website for the detailed episode recap with key learnings.

• Affilimate – Monica’s SaaS
• Sanity – Affilimate’s CMS of choice
• SEO for B2B SaaS with Pawel Grabowski
• Follow Monica on Twitter
• Check out Monica’s free course, SEO for Devs

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

How do you measure the ROI of your emails? In this episode, we talk to Claudiu Murariu, co-founder and CEO of InnerTrends. You'll learn about the role email plays in a product, how to track the impact of your email, two types of impact from sending a message, and more.

Visit our website for the detailed episode recap with key learnings.

• InnerTrends – Claudiu’s SaaS
• The Big User Onboarding Roundtable
• The One Metric for User Onboarding
• Tuple – a tool by Ben Orenstein
• How to Save Money on High Volume Email
• ProfitWell – a SaaS analytics tool
• DreamHost emails
• Follow Claudiu on Twitter and LinkedIn
• The Data-led Podcast
• Send Claudiu an email

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

How can SaaS marketers benefit from content curation? In this episode, we talk to Jonathan Gandolf, founder and CEO of The Juice. You'll learn how to curate your content lineup manually, why content distribution is important, and more.

Visit our website for the detailed episode recap with key learnings.

• The Juice – Jonathan’s content curation platform for B2B professionals
• BDTP S5E2: Building Two-sided Marketplaces with John Doherty
• UI Breakfast Episode 175 with Dru Riley
• SparkToro – a tool by Rand Fishkin
• G2 – business software and services reviews site
• BDTP S5E4: Survey-based Research Projects with Becky Lawlor
• The Cold Start Problem – a book by Andrew Chen
• Follow Jonathan on LinkedIn and Twitter

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Can we, mere mortals of email marketing, influence email deliverability? In this episode, we talk to Lauren Meyer, chief marketing officer at SocketLabs. You'll learn about the mechanism of how an email is delivered, the factors that affect deliverability, why you should use engagement metrics as proxies for deliverability, and more.

Visit our website for the detailed episode recap with key learnings.

• SocketLabs – Lauren’s place of work
• Patrick McKenzie’s Twitter thread about self-hosting emails
• Google Postmaster Tools, Microsoft Smart Network Data Services (SNDS) – deliverability guessing tools 
• SPK, DKIM, DMARC – email authentication protocols
• Spamhaus, SpamCop – spam blocklist providers
• Follow SocketLabs on Twitter
• Follow Lauren on Twitter and LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

When is the right time to think about your email strategy? In this episode, we talk to Samar Owais, email strategist and founder of Emails Done Right. You'll learn about the extended onboarding flows, how to increase conversions from your mailing list, how to do discounts for SaaS the right way, and more.

Visit our website for the detailed episode recap with key learnings.

• Emails Done Right
• Joanna Wiebe – founder of Copyhackers
• Val Geisler – an email strategist and educator
• Join Samar’s list to get updates about her upcoming SaaS email strategy course
• Follow Samar on Twitter

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

What does it mean to run a product-led organization? In this episode, we talk to Todd Olson, co-founder and CEO of Pendo. You'll learn about the three pillars of product-led growth, the sales process for a highly technical product, the benefits of having a free plan, and more.

Visit our website for the detailed episode recap with key learnings.

• Pendo – Todd’s SaaS
• Measuring and Managing Performance in Organizations – a book by Robert Austin
• Mailchimp, Datadog – SaaS companies with freemium plans
• Follow Pendo on Twitter and LinkedIn
• Follow Todd on Twitter

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Why do SaaS founders have a unique advantage at doing sales? In this episode, we talk to Josh Ho, founder and CEO of Referral Rock. You'll learn why you should lean into your founder superpowers, how to choose the right CRM, what to ask during a discovery call, and more.

Visit our website for the detailed episode recap with key learnings.

• Referral Rock – Josh’s product
• Streak – a simple CRM tool
• HubSpot – a popular CRM tool
• Steli Efti – a thought leader in sales, CEO of Close
• The Sales Acceleration Formula – a book by Mark Roberge
• Searching for SaaS Podcast
• Marketing Retro Podcast
• Follow Josh on Twitter

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.