Better Done Than Perfect

What are the marketing benefits of sharing your progress in public? Are there any drawbacks? In this episode, we talk to Noah Bragg, founder of Potion. You'll learn about the benefits of building in public, practical tips for producing video content, strategies for posting on social media, and more.

Visit our website for the detailed episode recap with key learnings.

• Potion — Noah’s product
• Notion — a popular knowledge management tool
• Justin Jackson of Transistor and Megamaker, Damien Chen of Testimonial, Kenneth Cassel of Vim.so, JR of Flurly — examples of those building in public
• Noah’s YouTube Channel
• ScreenFlow — a video editing tool
• Twitter Notion Community — (better link for this one??)
• Notion’s Facebook group
• Follow Noah on Twitter

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Is copy more important than design for our SaaS businesses? In this episode, we talk to Ekaterina Howard, a conversion copywriter and strategist. You'll learn about common SaaS copywriting crimes, how to be consistent with your messaging, how to research for the voice of the customer, how to utilize long-form content, and more.

Visit our website for the detailed episode recap with key learnings.

• ekaterinahoward.com — Ekaterina’s consulting website
• Finding the Right Message — a book by Jennifer Havice
• The Mom Test — a book by Rob Fitzpatrick
• Hannah Shamji’s YouTube channel — customer survey teardowns
• Coda — a great example of homepage copy
• How ClickGUARD got a 16% lift in conversions and identified its best-fit offer
• 12 Tips on Voice of the Customer for SaaS from Ferdinand Goetzen
• Follow Ekaterina on YouTube, Twitter, and LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

What can we do to create impactful content for our SaaS? In this episode, we talk to Nicole Kow, a B2B marketing consultant and content strategist. You'll learn how to avoid a common content strategy pitfall for many companies, tips for content research, resources for improving writing, and more.

Visit our website for the detailed episode recap with key learnings.

• nicolekow.com — Nicole’s consultancy
• CodeSubmit, TrekkSoft — some of Nicole’s clients
• Reddit, Quora — great locations for research
• On Writing Well — a book by William Zinsser
• Don't Make Me Think — a book by Steve Krug
• Elizabeth Gilbert, Ann Patchett — some of Nicole’s favorite writers
• Animalz — content marketing agency
• Asana, Intercom — companies with examples of strong written content
• Grow Your Content Marketing as a Team of One
• The Evolution of Developer Salaries: Looking Back 20 Years
• Developer Burnout: Why It Happens and What We Can Do About It

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

How can we edit our content better? Can editing make a difference? In this episode, we talk to Kieran Tie, founder of Chatty, the editorial service. You'll learn the different types of editing, negative writing habits to avoid, how to make niche technical content more appealing, and more.

Visit our website for the detailed episode recap with key learnings.

• Chatty.so — Kieran’s editorial service
• Grammarly, Writer.com — proofreading tools
• Google Docs, Quip — collaborative word processing tools
• Follow Kieran on Twitter

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Can you position your SaaS in a 90-minute call? In this episode, we talk to Marc Thomas, head of growth at Powered by Search. You'll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your positioning statement, some examples of SaaS positioning, and more.

Visit our website for the detailed episode recap with key learnings.

• Powered by Search — Marc’s place of work
• Obviously Awesome — a book by April Dunford
• How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist
• The Saas Positioning Canvas
• Blink — book by Malcolm Gladwell
• Powered by Search blog
• Follow Marc on Twitter

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

What are the best practices for producing technical content? In this episode we talk to Karl Hughes, founder of Draft.dev. You'll learn how to scale content for different goals, the editorial process he follows at his agency, tips for content promotion, and more.

Visit our website for the detailed episode recap with key learnings.

• Cassidy’s Twitch channel
• Draft.dev — Karl’s agency
• BuzzSumo — tool for evaluating content reach
• Ahrefs — popular suite of SEO tools
• Building a Scalable E-Commerce Data Model
• Understanding Docker Networking
• The Bulk of Software Engineering is Just Plumbing
• The Best Golang Blogs
• 50+ Best SaaS Podcasts: What Startup Founders Should Be Listening to in 2021
• Sarah Doody’s Newsletter
• The Big Blog Promotion Checklist
• Draft.dev Blog
• Follow Karl on Twitter

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Need a crash course on how to approach live streaming? In this episode, we talk to Cassidy "Cassidoo" Williams, developer and content creator. You'll learn what equipment and tools Cassidy uses for streaming, tips on how to get started, different approaches to handling the live chat, and more.

Visit our website for the detailed episode recap with key learnings.

• Cassidy’s Twitch channel
• Learn with Jason — a live learning site for developers
• Twitch, YouTube — popular streaming platforms
• OBS, Streamlabs, Twitch Studio — streaming desktop apps
• Socket Studio — open source software for enhancing Twitch streams
• Shure MV7, Blue Yeti — popular microphones
• Sony A6100 — Cassidy’s streaming camera
• Elgato Key Lights — a compact lighting option
• Follow Cassidy on GitHub
• Follow Cassidy on Twitter
• Cassidy’s website  and newsletter

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

What’s the best way to teach people email marketing automation? In this episode, we talk to Chris L. Davis, marketing automation consultant and founder of Automation Bridge. You'll learn how Chris gained his expertise, the steps in his mentorship and training model, the importance of mapping before automating, and more.

Visit our website for the detailed episode recap with key learnings.

• Automation Bridge — Chris’s company
• Leadpages, ActiveCampaign — Chris’s previous places of work
• Six Sigma — a popular business process framework
• Chris’s Facebook Group
• All Systems Go! Podcast — Chris’s podcast
• Follow Chris on Twitter
• Explore automation resources on their website

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

What does a go-to-market strategy look like for an early-stage B2B SaaS? What resources exist for marketers driving these strategies? In this episode, we talk to Lucy Heskins, an early-stage startup marketing advisor at Oh, blimey. You'll learn about the different frameworks used in go-to-market strategy, how to scale your business using traction channels, content marketing tips, and more.

Visit our website for the detailed episode recap with key learnings.

• Oh, blimey. — Lucy’s consulting company
• Careercake — Lucy’s previous place of work
• Progression — Jonny Burch’s HR software company
• Building HR Software with Jonny Burch
• Customer Camp — a customer research framework by Katelyn Bourgoin
• The Mom Test — a book by Rob Fitzpatrick
• Traction — a book by Gabriel Weinberg
• Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups — an article on growth lanes
• Product-Led Growth: How to Build a Product That Sells Itself — a book by Wes Bush
• Product-Led Growth Slack community — a resource for product-led growth marketers
• Customer-led growth — go-to-market strategy that involves sales
• Forget the Funnel — a resource for customer-led-growth marketing
• Get Out of the ARPU-CAC Danger Zone with Channel Model Fit — an article by Brian Balfour
• Intercom’s pricing matrix — found in Lucy’s Early-Stage Startup Marketing Playbook
• Lucy’s blog
• Follow Lucy on Twitter
• Follow Lucy on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

What tasks are worth automating in our businesses? What tools shall we use? In this episode, we talk to Jimmy Rose, founder of Content Snare. You’ll learn several automation ideas that can improve business processes, the differences between popular automation platforms, how to automate content and document collection from clients, and more.

Visit our website for the detailed episode recap with key learnings.

• Content Snare — Jimmy’s SaaS product
• Zapier, Integromat, IFTTT — popular automation tools
• Calendly, SavvyCal — scheduling tools
• Superhuman — a Gmail client
• Front, Intercom — shared inbox tools
• Elgato Stream Deck — a tool for streaming
• Touch Portal — the Android app for controls
• Zapier Lead Score — an integration for scoring leads
• Zapier Email Parser — a built-in email parser
• Zapier vs. Integromat YouTube video
• Typeform — a popular form builder
• Dropbox, Google Drive — popular cloud storage options
• ClickUp, Monday.com — project management systems
• Notion, Dropbox Paper — other collaboration tools
• jimmyrose.me — Jimmy’s website on automation
• Follow Jimmy on Twitter

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.