Better Done Than Perfect

How do you leverage monetization for growth? In this episode, we talk to John Kotowski, founder and CEO of Buyerson, Inc. You'll learn about the importance of identifying your buyer persona, the three growth tactics through monetization, who should own the pricing problem, and more.

Visit our website for the detailed episode recap with key learnings.

• Buyerson, Inc. — John’s consultancy
• SaaS Monetization: The Secret Weapon for Growth
• How to Write a Pricing Update Email: 14 Examples from Real SaaS Companies
• How To Price Your Product: A Guide To The Van Westendorp Pricing Model
• Follow John on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Can your roadmap be better than a traditional timeline? In this episode, we talk to Janna Bastow, co-founder of ProdPad. You'll learn why product teams are moving away from time-based roadmaps, how this framework allows flexibility, and why it’s okay to apply only some parts of a methodology based on your situation.

Visit our website for the detailed episode recap with key learnings.

• ProdPad – Janna’s product
• Simon Cast – Janna’s co-founder at ProdPad and Mind the Product
• Shape Up – a book by Ryan Singer
• Tom Loosemore’s talk at Mind the Product 2012
• Mind the Product – the world’s largest community of product people
• The Product Experience Podcast
• Startups for the Rest of Us
• ProductTank – an informal meetup that brings together product people
• Dovetail, Aurelius – research management tools 
• UI Breakfast Podcast. Episode 239: Product Management for UX with Christian Crumlish
• Ditch the Timeline Roadmap
• Follow Janna on LinkedIn and Twitter
• Explore ProdPad in Sandbox mode

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

How do you find that elusive product-market fit? In this episode, we talk to Andrew Reifman, co-founder and chief product officer at Makeswift. You'll learn why you need to get your product out there as early as possible, how to follow your gut feel in finding the fit, why you should focus on your core product, and more.

Visit our website for the detailed episode recap with key learnings.

• Makeswift – Andrew's product
• Alan Pledger – co-founder and CEO of Makeswift
• Guillermo Rauch – one of Makeswift's investors, creator of Next.js and CEO of Vercel
• Brand New – UnderConsideration's blog
• Colossal
• Tobias van Schneider – creator of Semplice and MyMind
• Follow Andrew on Twitter

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

How do you conduct a survey-based research project? In this episode, we talk to Becky Lawlor, founder of Sparkifico. You'll learn about the benefits of doing research content, how to identify the angle for your research, what to include when identifying your audience, tools that you can use for conducting the survey, and more. 

Visit our website for the detailed episode recap with key learnings.

• Sparkifico – Becky’s research and content agency
• Michele Linn – co-founder and chief strategy officer at Mantis Research
• Pollfish, SurveyMonkey – panel companies for consumer audiences
• HARO, Help a B2B Writer – popular PR platforms
• Alchemer, Qualtrics – popular survey tools
• QUAID – an online tool that helps evaluate survey questions
• Questionnaire Design — a book by Ian Brace
• Follow Becky on LinkedIn

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

How do we make the most of our data in Google Analytics? It’s free and extremely powerful, but also intimidating. In this episode, we talk to Julian Juenemann, founder of MeasureSchool and a Google Analytics expert. You'll learn how Google Analytics has evolved over the years, the benefits of organizing your data, tips when using Google's entire suite of data tools, and more.

Visit our website for the detailed episode recap with key learnings.

• MeasureSchool — Julian’s membership company
• Mixpanel, Kissmetrics, Amplitude — popular analytics tools
• GA4 — the new version of Google Analytics
• Google Tag Manager, Google Data Studio, Google Search Console — adjacent Google data products
• Measure Masters — Julian’s MeasureSchool membership program
• Subscribe to the MeasureSchool YouTube Channel
• Follow Julian on Twitter
• Follow MeasureSchool on Twitter

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

What are the unique challenges in building two-sided marketplaces? In this episode, we talk to John Doherty, a serial entrepreneur and founder of Credo and EditorNinja. You'll learn why you should first focus on the supplier side, how to reduce friction for all parties, tips for scaling marketplaces, and more.

Visit our website for the detailed episode recap with key learnings.

• Credo — John’s product, a marketplace for agencies
• EditorNinja — John’s new company
• How to Edit Content with Kieran Tie
• Userlist Consultants Directory
• The Cold Start Problem — book by Andy Chen
• Email Automation Data & Integrations with Colin Nederkoorn
• Follow John on Twitter
• Email John at [email protected] or [email protected]

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Marketing attribution remains the biggest “black box” for SaaS people. What’s the right way to think about it? In this episode, we talk to Steffen Hedebrandt, co-founder and CMO of Dreamdata. You'll learn about the typical customer journeys in B2B SaaS, which channels are the easiest to measure, tips for running marketing experiments, and more.

Visit our website for the detailed episode recap with key learnings.

• Dreamdata — Steffen’s product
• Trustpilot — a popular review platform
• B2B go-to-market benchmarks 2022 — a study by Dreamdata
• HubSpot, Segment — marketplaces to list your product
• ICP — ideal customer profile
• Capterra, G2 — other popular review sites
• Follow Steffen on LinkedIn
• Try Dreamdata for free

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Where shall SaaS companies direct their SEO efforts? In this episode, we talk to Pawel Grabowski, SEO strategist and founder of Smashing Copy. You'll learn why SEO strategy and content strategy are interchangeable in the context of SaaS, how to approach keyword research, practical tips for improving your content, and more.

Visit our website for the detailed episode recap with key learnings.

• Smashing Copy — Pawel’s SEO-focused Content Agency for SaaS
• Link Building Strategy with Alan Silvestri
• Follow Ruben Gamez on Twitter for SEO advice
• How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist
• SEMrush, Google Search Console, AccuRanker — SEO tools Pawel uses
• Topic clusters — pieces of content arranged around a central theme
• Book a call with Pawel at Smashing Copy

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Does link building have to be haphazard, or can there be a more systemic approach? In this episode we talk to Alan Silvestri, founder of Growth Gorilla and expert in link building. You'll learn how to keep up with your SEO competitors, how to estimate the quantity and types of links you will need, strategies for link building outreach, tools of the trade, and more.

Visit our website for the detailed episode recap with key learnings.

• Growth Gorilla — Alan’s company
• Ahrefs, Majestic SEO — tools for link analysis
• HARO, Help a B2B Writer — platforms that connect journalists and bloggers with industry experts (typically rewarded with a backlink)
• Follow Alan on Twitter

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

How can copy work alongside design to increase SaaS website conversions? In this episode, we talk to Chris Silvestri, copywriter, designer, and founder of Conversion Alchemy. You'll learn the strategies to increase conversions on landing pages and blog posts, the power of heatmaps and usability testing, resources for further CRO learning, and more.

Visit our website for the detailed episode recap with key learnings.

• Conversion Alchemy — Chris’s copywriting and design business
• Quinn Zeda — founder of Conversion Crimes
• ClickUp — an example of a cohesive experience
• Hotjar, Smartlook — tools for measuring user behavior
• ClickUp, Balsamiq — examples of great blog design
• Baymard Institute — group that has research on usability studies
• Copyhackers — a popular resource for conversion copywriters
• MECLABS Institute — resource for understanding buying behavior
• Conversion Alchemy Journal — Chris’s daily newsletter
• Follow Chris on Twitter

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.