How do we make the most of our data in Google Analytics? It’s free and extremely powerful, but also intimidating. In this episode, we talk to Julian Juenemann, founder of MeasureSchool and a Google Analytics expert. You'll learn how Google Analytics has evolved over the years, the benefits of organizing your data, tips when using Google's entire suite of data tools, and more.

Visit our website for the detailed episode recap with key learnings.

• MeasureSchool — Julian’s membership company
• Mixpanel, Kissmetrics, Amplitude — popular analytics tools
• GA4 — the new version of Google Analytics
• Google Tag Manager, Google Data Studio, Google Search Console — adjacent Google data products
• Measure Masters — Julian’s MeasureSchool membership program
• Subscribe to the MeasureSchool YouTube Channel
• Follow Julian on Twitter
• Follow MeasureSchool on Twitter

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