Where shall SaaS companies direct their SEO efforts? In this episode, we talk to Pawel Grabowski, SEO strategist and founder of Smashing Copy. You'll learn why SEO strategy and content strategy are interchangeable in the context of SaaS, how to approach keyword research, practical tips for improving your content, and more.

Visit our website for the detailed episode recap with key learnings.

• Smashing Copy — Pawel’s SEO-focused Content Agency for SaaS
• Link Building Strategy with Alan Silvestri
• Follow Ruben Gamez on Twitter for SEO advice
• How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist
• SEMrush, Google Search Console, AccuRanker — SEO tools Pawel uses
• Topic clusters — pieces of content arranged around a central theme
• Book a call with Pawel at Smashing Copy

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This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.