How do you leverage monetization for growth? In this episode, we talk to John Kotowski, founder and CEO of Buyerson, Inc. You'll learn about the importance of identifying your buyer persona, the three growth tactics through monetization, who should own the pricing problem, and more.

Visit our website for the detailed episode recap with key learnings.

• Buyerson, Inc. — John’s consultancy
• SaaS Monetization: The Secret Weapon for Growth
• How to Write a Pricing Update Email: 14 Examples from Real SaaS Companies
• How To Price Your Product: A Guide To The Van Westendorp Pricing Model
• Follow John on LinkedIn

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