Better Done Than Perfect

How can we approach customer experience holistically to enable effective email marketing? In this episode, we talk to Jordan Skole, VP of Product Growth at Autobooks. You'll learn why it’s important to consider the entire customer experience, how copywriting can inform design, frameworks for understanding customers and creating email automations, and more.

Visit our website for the detailed episode recap with key learnings.

• Autobooks — Jordan’s current place of work
• Mastering Email Software with Brennan Dunn
• UI Breakfast Podcast. Episode 105: Website Personalization with Brennan Dunn
• CI/CD — continuous integration and continuous delivery
• Customer Experience
• Val Geisler, Alli Blum, Claire Suellentrop — helped Jordan scale the conversion copywriting team at AutoBooks
• Joanna Wiebe — founder of Copyhackers
• JTBD Framework
• Miro, Mural — popular visualization tools
• Bob Moesta — an authority in the field of JTBD
• Demand-Side Sales — a book by Bob Moesta
• Hero’s Journey Monomyth
• The Hero’s Journey — a book by Joseph Campbell
• Follow Jordan on Twitter

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

How can we make the integration process smooth for different email automation platforms? In this episode, we talk to Colin Nederkoorn, founder of Customer.io. You'll learn about the common mistakes companies make when setting up their email tools, how to best handle certain types of data, tips for providing “done for you” services, and more.

Visit our website for the detailed episode recap with key learnings.

• Customer.io — Colin’s company, a customer engagement platform
• Mixpanel, Kissmetrics — popular product analytics tools
• Klaviyo — an email automation platform for Shopify
• Segment — a customer data platform
• RudderStack — a data integration tool competing with Segment
• Segment’s Data Collection Best Practices — a resource for developing your data tracking plan
• Follow Colin on Twitter
• Colin’s personal website

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

What are the best ways to segment our marketing lists and nurture subscribers  toward conversion? In this episode, we talk to Jason Resnick, email automation and marketing consultant. You'll learn how to balance nurture sequences and broadcast emails, how to approach segmentation and lead scoring, tips for improving automations, and more.

Visit our website for the detailed episode recap with key learnings.

• NurtureKit — Jason’s consulting business
• Drip, ConvertKit, ActiveCampaign — popular email marketing tools
• Livestorm — webinar software
• Follow Jason on Twitter
• Subscribe to Jason’s NurtureKit channel on YouTube

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

How should membership-focused companies think about marketing automation? In this episode, we talk to Blair Wadman, an email automation consultant specializing in membership-focused companies. You'll learn about the similarities and differences of these companies compared to the traditional SaaS model, the tools used to run these businesses, tips for email marketing, and more.

Visit our website for the detailed episode recap with key learnings.

• Blair’s consulting website
• Brennan Dunn — founder of Double Your Freelancing, co-founder of RightMessage
• Zapier — an integration platform
• Memberstack, MemberVault — popular membership systems
• Circle, Tribe — popular community platforms
• MemberWise — an online community resource
• Userlist — an email automation tool for SaaS
• Pardot — a high-end email automation tool
• Fizzle — a popular content site
• Mastering Email Software with Brennan Dunn
• Follow Blair on Twitter
• Automate Your Membership — Blair’s special newsletter

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

What pitfalls should we avoid in cold email outreach? In this episode, we talk to Andy Cabasso, co-founder of Postaga. You'll learn technical setup tips, ways to stand out, the best practices for follow-up sequences, and more.

Visit our website for the detailed episode recap with key learnings.

• Postaga — Andy's automated email outreach product
• Product Hunt — a discovery site for new tech products
• John Buchan's "Charm Offensive" — a cold email outreach approach
• Episode 507 | Making Cold Email Work in B2B SaaS
• Follow Andy on Twitter, Facebook, and LinkedIn
• Use promocode BDTP50  to get 50% off the first 3 months of Postaga

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

What should we think about when selecting an email automation platform? In this episode, we speak with Brennan Dunn, co-founder of RightMessage. We discuss how he gained his email automation knowledge, and the best practices for email automation. You'll learn the advantages of using custom fields over tags for segmentation, methods for email personalization, tips for providing value to subscribers, and more.

Visit our website for the detailed episode recap with key learnings.

• RightMessage — Brennan's email automation and lead generation software
• CreateAndSell.co — Brennan’s project where he teaches intermediate and advanced email marketing strategies
• Double Your Freelancing — Brennan's previous solo venture
• Drip, ConvertKit, Userlist, Customer.io, Mailchimp, ActiveCampaign, Klaviyo — email marketing providers
• Liquid — a templating language built by Shopify
• Bidsketch, SignWell (formerly Docsketch) — products by Ruben Gamez
• Help Scout, HubSpot, RightMessage — companies that do good email marketing
• Follow Brennan on Twitter

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

How can we use data and experimentation to improve marketing for our SaaS? In this episode, we speak with Martin "Gonto" Gontovnikas, co-founder and growth advisor at Hypergrowth Partners. We discuss how to run marketing experiments, learn faster and unlock growth growth. You'll hear practical tips such as figuring out what to test, at what cadence, and much more.

Visit our website for the detailed episode recap with key learnings.

• Hypergrowth Partners — a “sweat equity advisor” co-founded by Gonto
• Auth0 — Gonto’s previous place of work, acquired by Okta
• Gong, Chorus — call recording software
• Follow Gonto on Twitter
• Gonto’s blog
• Follow Hypergrowth Partners on Twitter

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

How do we lower churn? In this episode, we talk to Baird Hall, co-founder of Churnkey. We discuss the experiences that led Baird and his co-founders to start Churnkey and how to best think about churn in your business. You'll learn how to collect feedback from customers as they churn, the options you have to minimize  your churn rate, the mistakes that Baird sees others making, and more.

Visit our website for the detailed episode recap with key learnings.

• Churnkey — Baird's product
• Wavve, Zubtitle — Baird's previous products
• Netflix, Disney — B2B companies that are great at preventing churn
• Growth Ceiling — how much your SaaS business can grow given the current customer dynamics
• Follow Baird on Twitter
• Use promocode BDTPKEY to get your first 30 days free at Churnkey

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

How does a product stand the test of time? In this episode, we speak with Scott Tyburski, co-founder of MenuPro and iMenuPro. We discuss the product transition of desktop-based MenuPro to the SaaS, web-based iMenuPro. You'll learn how Scott positions their product differently than competitors, how he approaches customer support, the lessons learned from nearly 30 years in the business, and more.

Visit our website for the detailed episode recap with key learnings.

• iMenuPro — Scott's web-based product
• Canva — a popular design tool
• Art of the Menu — a popular collection of menu designs
• Does Advertising Actually Work? — an episode of Freakonomics
• The Start-Up of You — Reid Hoffman's book where he covers the idea of "permanent beta"

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

How do we design products to help users feel like they are making progress? In this episode, we speak with Jonny Burch, co-founder and CEO of Progression. We discuss several challenges they face while operating in the HR space — from selling their software to aligning vocabulary with customers.

Visit our website for the detailed episode recap with key learnings.

Show notes

• Progression — Jonny's career growth product
• Progression.fyi — the original free resource
• Deliveroo — a popular UK-based delivery company, similar to Uber Eats
• Dovetail — a tool for capturing product insights
• Figma — web-based design tool, a community of design advocates
• Gainsight — customer success and product experience software
• Segment — a popular customer data platform (CDP)
• Mixpanel — a tool for event-based analytics
• Chargebee — a subscription billing & revops platform
• ChartMogul — a tool for revenue analytics
• Smartlook — a tool for user behavior tracking, similar to FullStory
• Follow Jonny on Twitter
• Follow Progression on Twitter
• Email [email protected] and mention UIBREAKFAST to claim your product discount

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.