How can we make the integration process smooth for different email automation platforms? In this episode, we talk to Colin Nederkoorn, founder of Customer.io. You'll learn about the common mistakes companies make when setting up their email tools, how to best handle certain types of data, tips for providing “done for you” services, and more.

Visit our website for the detailed episode recap with key learnings.

• Customer.io — Colin’s company, a customer engagement platform
• Mixpanel, Kissmetrics — popular product analytics tools
• Klaviyo — an email automation platform for Shopify
• Segment — a customer data platform
• RudderStack — a data integration tool competing with Segment
• Segment’s Data Collection Best Practices — a resource for developing your data tracking plan
• Follow Colin on Twitter
• Colin’s personal website

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Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.