What should we think about when selecting an email automation platform? In this episode, we speak with Brennan Dunn, co-founder of RightMessage. We discuss how he gained his email automation knowledge, and the best practices for email automation. You'll learn the advantages of using custom fields over tags for segmentation, methods for email personalization, tips for providing value to subscribers, and more.

Visit our website for the detailed episode recap with key learnings.

• RightMessage — Brennan's email automation and lead generation software
• CreateAndSell.co — Brennan’s project where he teaches intermediate and advanced email marketing strategies
• Double Your Freelancing — Brennan's previous solo venture
• Drip, ConvertKit, Userlist, Customer.io, Mailchimp, ActiveCampaign, Klaviyo — email marketing providers
• Liquid — a templating language built by Shopify
• Bidsketch, SignWell (formerly Docsketch) — products by Ruben Gamez
• Help Scout, HubSpot, RightMessage — companies that do good email marketing
• Follow Brennan on Twitter

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Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.