How do you conduct a survey-based research project? In this episode, we talk to Becky Lawlor, founder of Sparkifico. You'll learn about the benefits of doing research content, how to identify the angle for your research, what to include when identifying your audience, tools that you can use for conducting the survey, and more. 

Visit our website for the detailed episode recap with key learnings.

• Sparkifico – Becky’s research and content agency
• Michele Linn – co-founder and chief strategy officer at Mantis Research
• Pollfish, SurveyMonkey – panel companies for consumer audiences
• HARO, Help a B2B Writer – popular PR platforms
• Alchemer, Qualtrics – popular survey tools
• QUAID – an online tool that helps evaluate survey questions
• Questionnaire Design — a book by Ian Brace
• Follow Becky on LinkedIn

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