What can we do to create impactful content for our SaaS? In this episode, we talk to Nicole Kow, a B2B marketing consultant and content strategist. You'll learn how to avoid a common content strategy pitfall for many companies, tips for content research, resources for improving writing, and more.

Visit our website for the detailed episode recap with key learnings.

• nicolekow.com — Nicole’s consultancy
• CodeSubmit, TrekkSoft — some of Nicole’s clients
• Reddit, Quora — great locations for research
• On Writing Well — a book by William Zinsser
• Don't Make Me Think — a book by Steve Krug
• Elizabeth Gilbert, Ann Patchett — some of Nicole’s favorite writers
• Animalz — content marketing agency
• Asana, Intercom — companies with examples of strong written content
• Grow Your Content Marketing as a Team of One
• The Evolution of Developer Salaries: Looking Back 20 Years
• Developer Burnout: Why It Happens and What We Can Do About It

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.