How can you leverage storytelling in SaaS sales and marketing? In this episode, we talk to Stephen Steers, sales coach, consultant, and storyteller. You'll learn about why you should sell the outcome, how to choose the right story to tell, how to apply storytelling in your sales calls, and more.

Visit our website for the detailed episode recap with key learnings.

• Superpower Storytelling – Stephen’s book
• PR Strategies for Founders with Sneha Saigal
• Get Stephen’s resources for podcast listeners
• Follow Stephen on LinkedIn

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