Barbara Savona chats with Priyanka Agarwal, Director of Public Relations at J Turner Research, to explore multifamily marketing and property management strategies aimed at boosting resident retention. Priyanka shares her expertise on the importance of resident reviews, reputation currency, and fostering positive resident experiences. You’ll get practical tips for positively influencing reviews, handling negative feedback, and maintaining a safe, supportive environment for residents. Priyanka emphasizes how compassion, proactive engagement, and safety perceptions are crucial elements in building a strong community reputation and ensuring long-term resident loyalty.

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EPISODE AT A GLANCE:

00:00 Intro & Welcome 

00:39 Visit Sprout at the National Apartment Association Expo

01:40 The Importance of Resident Retention

02:31 Introducing Priyanka Agarwal

04:55 Understanding Reputation Currency

06:40 Building Resident Trust and Goodwill

12:43 Impact of Resident Reviews

16:35 Practical Tips for Generating Positive Reviews

37:56 Handling Negative Reviews

47:08 Final Thoughts and Takeaways

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