Jo Casey – Show Notes

Feminine conditioning – unspoken rules for what it means to be a good woman.  Also applies to male conditioning.  These can limit us.

What does it mean to be a human in the world?  What if you didn't have to stick to all these invisible rules?

The Impostor Complex – affects women more than men.  Have to be perfect – 100% prepared. 

We talk about male and female conditioning and how it related to the USA presidential election between Hilary Clinton and Donald Trump.

The importance of being authentic in business but how this can make us feel vulnerable. 

You don't want to be everything for everyone.  She also don't want to work with all types of clients.  There is a magical alchemy when the right people are working together.

The more you try to appeal to everybody the less you appeal to anybody because you become very bland.

What is the why behind what you are doing?  Let your values shine.  Let your personality shine.  This is the only way to attract the right people.

Conversational marketing.  Marketing in a way that feels human.  So many of us are crying out for more connection.  The online world is just an extension of the real world.

Give yourself a chance to build up relationships.

Personal tools – walking in nature.  Moving meditation.  Connect with trees.  Mindfulness practice.  Better boundaries around work.  Great support network.  Finding a sense of purpose.