In this episode of Built to Scale: B2B Growth, host Rym Benchaar sits down with Brian Sampson, founder of Plugg Technologies, to explore the opportunities and challenges of scaling businesses in Latin America. Brian shares his personal entrepreneurial journey from the Midwest to San Francisco and discusses how nearshoring to Latin America can offer US companies unique advantages.

Listeners will gain insights into:

• Building businesses in dynamic, fast-changing markets

• The creative problem-solving mindset needed to thrive in chaos

• How time zone alignment and cultural understanding can drive operational success

• Practical advice for early-stage startups looking to scale efficiently

Whether you’re in startup growth, SaaS, nearshoring, or international business expansion, this conversation highlights the strategies and mindset required to scale effectively across borders.

Connect with Brian Sampson:
LinkedIn: https://www.linkedin.com/in/briansamson/
Plug Technologies Website: https://plugg.tech/meet-the-founder/