Built to Scale: B2B Growth with Rym Benchaar

In this episode of Built to Scale: B2B Growth, host Rym Benchaar sits down with Pablo Hernandez O’Hagan, founder of Ingenia, to explore the fundamentals of business growth, branding, and standing out in an AI-driven world.

With over 30 years in digital marketing, Pablo shares lessons on storytelling, niche focus, and building authentic brands that scale. He also breaks down how companies can use AI and other technologies without sacrificing differentiation in crowded markets.

Pablo shares:

• The Lego analogy for building scalable businesses
• Lessons from 30+ years in digital marketing
• Why storytelling drives differentiation
• How to stand out in a saturated AI landscape
• The role of authenticity in brand building

If you're building a brand or scaling a business, this episode offers timeless insights on growth, positioning, and strategy.

Pablo Hernandez O’Hagan LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ 

Ingenia Website: https://www.ingenia.com/

In this episode of Built to Scale: B2B Growth, we sit down with Tanuj Joshi, CEO of Eulerity, an AI-powered marketing platform designed to simplify digital advertising for small and medium-sized businesses.

Tanuj shares how SMBs can navigate the growing complexity of digital marketing using accessible, automated tools. From simplifying ad platforms to enabling scalable campaigns across networks and franchises, this conversation highlights how AI is leveling the playing field for small businesses.

Tanuj shares:

• Why SMB marketing platforms have become overly complex
• How Eulerity uses AI to simplify digital advertising
• The role of accessible tools in driving small business growth
• How to scale campaigns across networks and franchise models
• Balancing brand control with local performance in SMB marketing

If you're working with SMBs or building in the marketing tech space, this episode offers practical insights on using AI to simplify growth and improve performance.

Tanuj Joshi LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠

Eulerity Website: http://www.eulerity.com/

In this episode of Built to Scale: B2B Growth, we sit down with Dan Morrison, CEO of Morevolved, to break down what it takes to successfully implement AI and drive meaningful digital transformation.

Dan shares why most AI initiatives fail due to missing foundational systems, and how companies can avoid common leadership mistakes when adopting new technology. We also explore how emerging technologies like quantum computing and space-based infrastructure could reshape the future of business and innovation.

Dan shares:

• Why foundational systems must come before AI implementation
• Common leadership mistakes in digital transformation
• How to properly sequence AI adoption for scalable growth
• The impact of AI on jobs and organizational change
• Emerging technologies shaping the future, including quantum computing

If you're a founder, operator, or leader exploring AI adoption, this episode provides a clear framework for building strong digital foundations before scaling automation.

Dan Morrison LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠

Morevolved Website: https://morevolved.com/

In this episode of Built to Scale: B2B Growth, we sit down with Todd Mozer, Chairman & CEO of Sensory, to explore the evolution of on-device AI, hybrid AI models, and the future of voice technology across industries.

Todd shares how Sensory has stayed relevant for over 30 years by continuously innovating, shifting from hardware to software, and building AI systems designed for real-world performance. We dive into why on-device AI is gaining momentum over cloud-only models, especially when it comes to privacy, latency, and efficiency.

We also explore how hybrid AI approaches are shaping the future of automotive systems, wearables, medical devices, and smart cameras, and what this shift means for developers and businesses building AI-powered products.

Todd shares:

• Why on-device AI is becoming critical for privacy and speed
• How hybrid AI models balance cloud and edge computing
• Real-world use cases in automotive, healthcare, and wearables
• How Sensory evolved from chips to software-driven AI systems
• Why long-term innovation is key to surviving in deep tech

If you're building in AI, voice tech, or embedded systems, this episode breaks down where the industry is heading and what it takes to build durable AI companies.

Todd Mozer LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ 

Sensory Website: https://sensory.com/

In this episode of Built to Scale: B2B Growth, we sit down with Alina Sprengele Co-founder & CEO of Snippets AI, an AI-powered SEO and content tool helping teams grow through organic marketing.

Alina shares how Snippets AI scaled to thousands of users in just a few months by focusing on SEO, content, and community-led growth. We also dive into their pivot from prompt management to SEO tools, and how understanding international markets shaped their strategy.

Alina shares:

• How to scale a startup using organic growth and SEO
• Lessons from pivoting product positioning in the AI space
• The role of content marketing and community in early traction
• Key differences in AI adoption across global markets
• Product launch tactics that drive fast user growth

If you're building or scaling a SaaS product, this episode offers practical insights on using SEO and organic strategies to grow without relying on paid acquisition.

Alina Sprengele LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠

Snippets AI Website: https://www.getsnippets.ai/

In this episode of Built to Scale: B2B Growth, we sit down with Chris DeNoia, Fractional CIO and CISO, to explore how businesses can adopt AI securely while driving measurable ROI.

Chris shares practical strategies for starting small with AI, identifying high-impact use cases, and avoiding common security blind spots in fast-moving deployments. We also dive into building autonomous AI agents, tracking performance through clear KPIs, and preparing teams for an AI-driven workforce.

Chris shares:

• How to approach AI security and risk management
• Why starting small leads to better AI adoption
• How to measure AI ROI with clear KPIs
• Common security gaps in rapid AI implementation
• The future of autonomous AI agents and workforce automation

If you're implementing AI or leading digital transformation, this episode offers a clear, practical roadmap for scaling AI safely and effectively.

In this episode of Built to Scale: B2B Growth, we sit down with Bevan Smith, CEO of Quasar Intelligence, to explore how AI is reshaping healthcare through innovative bone health diagnostics.

Bevan shares his journey from corporate finance to healthcare AI and how Quasar is using existing CT scans to unlock preventative insights without requiring new imaging. We also dive into the challenges of data bias, regulatory complexity, and aligning incentives in the healthcare system.

Bevan shares:

• His transition from corporate finance to healthcare AI
• How CT scans can be repurposed for bone health diagnostics
• The impact of data bias and how to mitigate it
• Why trust, validation, and regulation are critical in healthcare AI

If you're interested in healthcare innovation, AI in medical imaging, or building in regulated industries, this episode offers a practical look at scaling trustworthy solutions.

Bevan Smith LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ 

Quasar Intelligence Website: https://quasar-intelligence.com

In this episode of Built to Scale: B2B Growth, we sit down with Matthew Pomara, Co-Founder and Vice President of Ark Technology Consultants, to explore lessons from over 30 years of building and scaling tech businesses.

Matthew shares how to navigate pivots, adapt to changing technology, and use social media as a powerful growth and storytelling tool. He also breaks down why strong leadership and team culture are critical for long-term success.

Matthew shares:

• Key lessons from 30 years in tech entrepreneurship
• How to make smart pivot decisions in growing businesses
• Using social media to drive visibility and growth
• Why people and culture are at the core of scaling

If you're building or scaling a tech-driven business, this episode offers practical insights on resilience, adaptability, and sustainable growth.

Matthew Pomara LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ 

Ark Technology Consultants Website: https://arktci.com/

In this episode of Built to Scale: B2B Growth, we sit down with Samar Khan, CEO of Trip AI, to explore how AI is reshaping the aviation and travel industry.

Samar shares how airlines are using AI to reduce fuel costs, lower emissions, and improve operational efficiency. We also dive into agentic AI, multi-agent systems, and the challenges of modernizing legacy airline infrastructure in a rapidly evolving industry.

Samar shares:

• How AI helps airlines cut costs and improve sustainability
• The role of agentic AI and multi-agent models in operations
• Challenges and strategies for modernizing legacy systems
• How AI is transforming the future of travel
• Why Dallas is emerging as a hub for AI innovation

If you're in travel tech, aviation, or building in AI, this episode offers a practical look at scaling innovation in complex, legacy-driven industries.

Samar Khan LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠

TripAI  Website: https://tripai.io/

In this episode of Built to Scale: B2B Growth, we sit down with Shanthi Rajan, Founder and CEO of Linarc, a construction management platform built specifically for SMB contractors.

Shanthi shares her journey from successful exits to building in construction tech, and how deep industry understanding shaped Linarc’s product and positioning. We also explore the realities of being a solo founder, from team building to fundraising, and how to navigate growth while managing global teams.

Shanthi shares:

• Why deep industry research is critical before building a SaaS product
• How Linarc supports SMB contractors with tailored construction tech
• Challenges and strategies of being a solo founder
• When and how to approach fundraising
• Balancing growth, leadership, and work life across global teams

If you're building a SaaS company or exploring niche markets like construction tech, this episode offers practical insights on product, positioning, and scaling as a founder.

Shanthi Rajan LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ 

Linarc Website: https://www.linarc.com/