In this episode of Built to Scale: B2B Growth, we sit down with Jared Kleinstein, Founder and CEO of both Gondola and Fresh Tape Media, to explore his journey in transforming brand storytelling through innovative content creation and analytics. Jared shares insights into how Fresh Tape Media, a full-service production company, collaborates with top brands to produce bold, meaningful content that captivates audiences and elevates brand presence.
We also delve into the inception of Gondola, the first system of credits for social media, providing opportunities, analytics, and portfolios for the creative industry. Jared discusses the challenges and successes in building these complementary businesses at the intersection of sports and social media, offering valuable perspectives on leveraging creativity and data to drive business growth.
Whether you're a marketer, content creator, or business leader, this conversation offers actionable insights into the power of storytelling and the tools that can amplify your brand's message in today's digital landscape.
Jared Kleinstein's LinkedIn Profile: LinkedIn
Fresh Tape Media Website: https://www.freshtapemedia.com/
Gondola Website: https://gondola.cc/