What does it take to build a business that not only thrives today but stands the test of time?

In this episode, Julie Rotuno, CEO of Mid Atlantic Packaging, reveals what it’s like to carry forward a 44-year family legacy.

From painting office walls to leading a multimillion-dollar company, Julie shares her unfiltered journey of proving herself, sustaining culture, and innovating in a shifting market. She opens up about the pressure of being second-generation and how mentorship prepared her for leadership.

This episode is a masterclass in resilience, adaptability, and building a business that lasts for generations.

Chapter Markers:

• [02:07] Julie’s first steps in the family business
• [05:21] Learning every department from the ground up
• [07:57] Culture and values that drive long-term success
• [15:56] Major market shifts and how to adapt
• [21:06] Overcoming the pressure of being second-generation
• [26:45] Packaging as a branding tool, not just a necessity
• [29:31] Julie’s advice on building a lasting business
  
  
  

Connect with Julie:

Website: www.midatlanticpackaging.com

LinkedIn:https://www.linkedin.com/company/midatlantic-packaging/

Instagram: https://www.instagram.com/midatlanticpackaging/

RESOURCES BELOW!

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points.

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
  • Tim’s LinkedIn, Tim’s Instagram
  • Cindy’s LinkedIn, Cindy’s Instagram

About PEMA.io:

• Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover