Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Brandon Bornancin.

Brandon is the Founder & CEO of Seamless.AI, one of the industry’s top providers of B2B contact data. He’s hired and trained hundreds of salespeople over the past decade, so I’m excited to catch up and get his thoughts on all that’s changed this year in B2B sales and what lies ahead in 2026.

Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated.

Without further adieu, let’s dive in and get his thoughts.

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TOPICS:

00:00:00 Intro

00:01:59 Hiring Salespeople

00:27:22 Broken Outbound Model

00:34:07 What’s Changed

00:40:27 Using Sales AI

00:50:09 Differentiation at Seamless

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QUESTIONS:

1. What’s the secret to hiring great salespeople?

2. Is traditional outbound sales broken, or still working well at Seamless?

3. What has changed most in sales at Seamless in the last 5 years?

4. How is your sales team using AI? 

5. How do you teach AEs at Seamless to differentiate in a crowded market?

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LINKS:

Seamless: https://seamless.ai 

Brandon’s Books: https://www.amazon.com/stores/author/B07QQCZSS1?ccs_id=840

Collin on X: https://x.com/collincadmus

Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system

Sales Coaching: https://www.collincadmus.com/sales-coaching

Founder Coaching: https://www.collincadmus.com/founder-coaching

Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast

Revenue Growth Blog: https://www.collincadmus.com/blog

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Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing.

Available on: YouTube, Rumble, Spotify, and Apple Podcasts.