Sign up to save your podcasts
Or
Share Building Search for AI Agents with Exa
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Building Search for AI Agents with Exa
In this episode, Matt Paige and Thais Castello Branco discuss the evolving landscape of search technologies, focusing on the shift from traditional SEO to new disciplines like Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
They explore how Long Language Models (LLMs) are transforming search behavior, causing consumers to pivot from traditional tools like Google to AI applications such as ChatGPT and Perplexity.
They delve into how businesses are adapting their content strategies for AI consumption, the importance of context in AI queries, and the emerging trends in consumer and B2B search ecosystems.
--
Key Moments:
- 01:17 Is SEO Dead?
- 01:24 The Importance of SEO in AI Searches
- 02:02 Optimizing Content for AI
- 03:46 Exa's Unique Approach to Search
- 06:31 Emerging Trends in GEO
- 12:38 The Future of Internet Content
- 18:13 Competitive Landscape in AI Search
- 21:15 Consumer Trust in AI and Ads
- 22:43 The Future of Search and Consumer Behavior
- 25:19 The Importance of Context in AI Queries
- 26:49 Introducing the Web Sets Tool
- 28:21 Live Demonstration of Web Sets
- 33:34 AI's Impact on Efficiency and Proactivity
- 36:57 Favorite AI Tools and Future Prospects
--
Key Links:
- Exa
- Connect with Thais on LinkedIn
Mentioned in this episode:
AI Opportunity Finder
Feeling overwhelmed by all the AI noise out there?
The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point.
In less than 5 minutes, you’ll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action.
👉 Try it now at https://hatchworks.com/ai-opportunity-finder/
View all episodes
By HatchWorks
5
66 ratings
In this episode, Matt Paige and Thais Castello Branco discuss the evolving landscape of search technologies, focusing on the shift from traditional SEO to new disciplines like Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
They explore how Long Language Models (LLMs) are transforming search behavior, causing consumers to pivot from traditional tools like Google to AI applications such as ChatGPT and Perplexity.
They delve into how businesses are adapting their content strategies for AI consumption, the importance of context in AI queries, and the emerging trends in consumer and B2B search ecosystems.
--
Key Moments:
- 01:17 Is SEO Dead?
- 01:24 The Importance of SEO in AI Searches
- 02:02 Optimizing Content for AI
- 03:46 Exa's Unique Approach to Search
- 06:31 Emerging Trends in GEO
- 12:38 The Future of Internet Content
- 18:13 Competitive Landscape in AI Search
- 21:15 Consumer Trust in AI and Ads
- 22:43 The Future of Search and Consumer Behavior
- 25:19 The Importance of Context in AI Queries
- 26:49 Introducing the Web Sets Tool
- 28:21 Live Demonstration of Web Sets
- 33:34 AI's Impact on Efficiency and Proactivity
- 36:57 Favorite AI Tools and Future Prospects
--
Key Links:
- Exa
- Connect with Thais on LinkedIn
Mentioned in this episode:
AI Opportunity Finder
Feeling overwhelmed by all the AI noise out there?
The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point.
In less than 5 minutes, you’ll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action.
👉 Try it now at https://hatchworks.com/ai-opportunity-finder/
More shows like Talking AI
View all
Hidden Brain
43,534 Listeners
The a16z Show
1,095 Listeners
NVIDIA AI Podcast
349 Listeners
Modern Wisdom
4,087 Listeners
Hard Fork
5,547 Listeners
This Day in AI Podcast
229 Listeners
The AI Daily Brief: Artificial Intelligence News and Analysis
659 Listeners
The Rest Is Politics: US
2,361 Listeners
Using AI at Work: AI in the Workplace & Generative AI for Business Leaders
22 Listeners