🧠 Episode Overview

AI isn’t just changing marketing—it’s redefining how businesses operate, connect, and scale. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Ryan Burch, Founder of Tobii Group, to explore how AI-powered inputs, automation, and incremental change can dramatically improve marketing outcomes.

From digital advertising and local SEO to SOP automation and AI-assisted workflows, this conversation focuses on practical, real-world applications of AI—without losing sight of fundamentals, governance, and human-centered strategy.

🎓 What You’ll Learn

In this episode, you’ll discover how to:

• Build smarter marketing systems by focusing on inputs before outcomes

• Use AI and automation to improve SOPs, reporting, and workflows

• Avoid common AI pitfalls while scaling marketing operations responsibly

• Apply AI tools like NotebookLM to simplify complex information

• Improve attribution, tracking, and conversion signals for better ROI

• Adopt an incremental, sustainable approach to AI adoption

🎙️ Featured Guest

Ryan BurchFounder, Tobii Group

Ryan has over 15 years of experience in digital strategy, helping startups and Fortune 500 companies integrate data, creativity, and automation. His work focuses on digital advertising, AI-assisted marketing systems, and operational efficiency—especially for local service businesses, healthcare, and multi-location brands.

🔗 Connect with Ryan on LinkedIn:https://www.linkedin.com/in/ryanburch/

✨ Episode Highlights

• Why AI outcomes depend entirely on the quality of your inputs

• How broken tracking sabotages AI-driven marketing performance

• AI vs. automation: understanding the difference (and when to use each)

• Using NotebookLM to generate SOPs, decks, podcasts, and guides

• Local SEO, “search everywhere,” and the future of GEO marketing

• Why small, monthly improvements beat overwhelming AI rollouts

🌐 Connect and Explore More

Connect with Host Emanuel Rose:

• Website: https://emanuelrose.com/

• LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

• Instagram: https://www.instagram.com/emanuelroseauthor/

• Facebook: https://www.facebook.com/EmanuelRoseAuthor

• YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

📚 Further Reading or Resources

• Blog Post (Full Breakdown of This Episode):https://emanuelrose.com/building-smarter-marketing-systems-with-ai-inputs-and-incremental-change/

• 📘 Authentic Marketing in the Age of AI by Emanuel Rose:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

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