Episode Overview

In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with AI strategist and fractional CMO Alan Martinez to unpack one of the biggest hidden risks in modern marketing: fragmented, ungoverned AI systems.

They explore how “shadow AI” is already acting as your brand, why disconnected tools create operational chaos, and how companies can move from reactive automation to a coherent, on-brand AI growth engine built on governance, accountability, and identity.

What You’ll Learn

✅ Why AI is already representing your brand—whether you planned for it or not

✅ How “shadow AI” creates customer experience collisions and hidden costs

✅ The difference between scripting AI and giving it a “constitution”

✅ How to build brand-aligned AI systems that scale safely and consistently

✅ What AI governance really means (beyond employee usage policies)

✅ How to avoid the “sea of sameness” in AI-generated marketing

✅ Why taste, brand voice, and principles are your real competitive moat

Featured Guest

Alan Martinez – AI Strategist & Fractional CMO

Alan is the founder of Noble Digital and has led growth and acquisition strategies resulting in:

• A $300M exit tied to a Shark Tank success story

• Scaling companies into the Inc. 5000

• Revenue acceleration across SaaS, fintech, healthcare, cybersecurity, and consumer brands

He is also the author of The Brand Experience AI Operating System, a framework for governing AI systems at scale while preserving brand integrity.

Connect with Alan on LinkedIn: https://www.linkedin.com/in/allenmartinez/

Episode Highlights

🔹 What “shadow AI” is and how it quietly damages customer trust

🔹 Real-world example of AI systems contradicting each other in enterprise workflows

🔹 Why most companies automate before defining brand rules

🔹 The “taste gap” and how AI commoditizes positioning

🔹 Mercedes-Benz’s AI assistant as a model for brand-aligned AI behavior

🔹 Governance, accountability, and identity as the 3 pillars of scalable AI

🔹 How to reduce regulatory, legal, and operational risk

🔹 Why AI needs principles—not just prompts

Connect and Explore More

Host – Emanuel Rose

Website: https://emanuelrose.com/

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

Instagram: https://www.instagram.com/emanuelroseauthor/

Facebook: https://www.facebook.com/EmanuelRoseAuthor

YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Guest – Alan Martinez

LinkedIn: https://www.linkedin.com/in/allenmartinez/

Further Reading or Resources

📘 Emanuel Rose’s book – Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

📝 Related blog post (deep dive on this episode’s topic): https://emanuelrose.com/turn-fragmented-ai-into-a-coherent-on-brand-growth-engine/

🌐 Emanuel Rose’s website:https://emanuelrose.com/

👍 Like this video if you found it valuable

📌 Subscribe for more conversations on AI, marketing, and business growth

💬 Comment below: Is your company governing AI—or just buying tools?

🔔 Turn on notifications so you never miss an episode of Marketing in the Age of AI

#MarketingInTheAgeOfAI #AIinMarketing #AIGovernance #ArtificialIntelligence #DigitalMarketing #BrandStrategy #AIForBusiness #CMO #MarketingPodcast #BusinessGrowth #Automation #CustomerExperience #SaaS #MarTech #FutureOfMarketing #EmanuelRose #AlanMartinez #AITransformation

📌 Episode Overview:

Adapting to AI is no longer optional—it is a business imperative. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with innovation leader Amir Elion to explore how organizations can move from experimentation to sustainable competitive advantage using AI.

Together, they discuss how AI is transforming marketing operations, redefining digital discovery through Generative Engine Optimization (GEO), and enabling companies of all sizes to compete more effectively. From enterprise adoption challenges to practical frameworks for implementation, this conversation delivers a grounded, executive-level perspective on what it really takes to win with AI.

🧠 What You’ll Learn:

• How AI is reshaping modern marketing workflows and team productivity

• Why Generative Engine Optimization (GEO) matters more than traditional SEO

• How small and mid-sized companies can outperform larger competitors using AI

• Practical frameworks for moving from AI experimentation to real business value

• How to create long-tail, AI-friendly content that drives qualified traffic

• Why experimentation and iteration are essential for AI success

  
  

👤 Featured Guest:

Amir Elion – Business Innovation & Transformation LeaderFounder of Think Big Leaders and Co-Founder of Global Green Action Day, Amir brings deep expertise from leading digital innovation programs at Amazon Web Services (AWS) in the Nordics. He has worked with global organizations including Volvo Group and Adobe and regularly speaks at international conferences on generative AI, cloud strategy, and enterprise innovation.

Amir specializes in bridging the gap between business strategy and emerging technology—helping leaders translate AI capabilities into measurable outcomes.

⭐ Episode Highlights:

• Enterprise vs. startup AI adoption: why leadership matters most

• How marketing discovery is changing with AI agents and search overviews

• Early opportunities in GEO (Generative Engine Optimization)

• Using AI to generate scalable long-tail content strategies

• Building internal AI tools to automate proposals, content, and workflows

• “Service as software” and the rise of micro-tools for business productivity

• Why AI adoption should be treated like training a new employee—not a one-time test

• The continued importance of live events and authentic relationships in an AI-driven world

🌐 Connect and Explore More:

Connect with the Host – Emanuel Rose

Website: https://emanuelrose.com/

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

Instagram: https://www.instagram.com/emanuelroseauthor/

Facebook: https://www.facebook.com/EmanuelRoseAuthor

YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Connect with the Guest – Amir Elion

LinkedIn: https://www.linkedin.com/in/amirelion/

📚 Further Reading or Resources:

• Blog post (full breakdown of this episode’s topic):https://emanuelrose.com/leading-with-ai-from-experiments-to-enduring-advantage/

• Host website:https://emanuelrose.com/

• Emanuel Rose’s book – Authentic Marketing in the Age of AI:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

• Amir Elion’s consulting firm:https://thinkbigleaders.com

• Amir’s AI-powered advertising tool:https://gloryhack.com

If you found this episode valuable, please:

✅ Like the video

✅ Subscribe to the channel

✅ Turn on notifications

✅ Share with your team or network

✅ Leave a comment with your biggest AI challenge or takeaway

Your engagement helps more leaders discover how to navigate marketing in the age of AI.

#MarketingInTheAgeOfAI #AIMarketing #DigitalInnovation #GEO #GenerativeEngineOptimization #AIForBusiness #BusinessGrowth #MarketingStrategy #AIAdoption #InnovationLeadership #EnterpriseAI #FutureOfMarketing #ArtificialIntelligence #EmanuelRose #AmirElion #MarketingPodcast #AITransformation

🎙️ Episode Overview:

In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Sean Griffith, founder of Truffle, to explore how AI-powered hiring tools and modern SEO strategies are reshaping how small businesses recruit and scale. From generative search visibility to smarter interview workflows, this conversation breaks down what’s working now—and what’s coming next—for SaaS founders and operators.

🧠 What You’ll Learn:

• How AI-driven interview platforms help SMBs move beyond resumes

• Why generative search, AEO, and GEO are changing SEO strategy

• How Truffle uses AI to rank and match candidates by fit and culture

• Lessons from scaling SimpleTexting from $1M to $40M ARR with SEO

• Practical ways small teams can adopt enterprise-level hiring intelligence

• Why custom GPTs are becoming a core business advantage

  
  

👤 Featured Guest:

Sean Griffith is the founder of Truffle, an AI-powered interview and hiring intelligence platform built for small and growing businesses. Previously, Sean played a key role in scaling SimpleTexting to $40M ARR using a self-serve, SEO-first growth strategy. His work focuses on practical SaaS execution, operational leverage, and using AI to solve real business problems—especially in hiring.

Connect with Sean:https://www.linkedin.com/in/griffithsean/

⭐ Episode Highlights:

• Why resumes are losing relevance in modern hiring

• How one-way video interviews save time without removing the human element

• Using AI to detect AI-generated interview fraud

• Early wins and challenges with generative search discovery

• Product-led growth pricing strategies for SaaS

• The future of hiring intelligence beyond first-round interviews

• How teams are using custom GPTs to stay aligned and move faster

🔗 Connect and Explore More:

Connect with Host Emanuel Rose:

Website: https://emanuelrose.com/

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

Instagram: https://www.instagram.com/emanuelroseauthor/

Facebook: https://www.facebook.com/EmanuelRoseAuthor

YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

📚 Further Reading or Resources:

• Blog post on this episode’s topic:https://emanuelrose.com/ai-hiring-intelligence-and-seo-growth-lessons-from-truffle/

• 📘 Authentic Marketing in the Age of AI by Emanuel Rose:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

👍 Like this video if you found it useful

💬 Share your thoughts or questions in the comments

🔔 Subscribe for more conversations on AI, marketing, and practical growth strategies

#MarketingInTheAgeOfAI #AIHiring #HiringTech #SaaS #AIRecruiting #SmallBusinessGrowth #SEO #AEO #GenerativeSearch #TruffleAI #AIinBusiness #ProductLedGrowth #CustomGPTs #B2BMarketing #FutureOfWork

Episode Overview:

In this episode of Marketing in the Age of AI, Emanuel Rose sits down with Brian Searle, founder of Insider Perks and Modern Campground, to explore how AI, automation, and smart tools are revolutionizing marketing and guest experiences in outdoor hospitality. Learn how campgrounds are using AI chatbots, custom automations, and innovative strategies to work smarter, save time, and delight customers.

What You'll Learn:

• How AI chatbots and voice assistants improve the guest experience and operational efficiency.

• Strategies for leveraging automation to save time and increase revenue.

• Insights on the future of outdoor hospitality and marketing in the AI era.

• Practical examples of integrating AI with reservations, upsells, and personalized guest services.

• The balance between automation and human touch in creating meaningful customer interactions.

Featured Guest:

Brian Searle – Founder & CEO of Insider Perks and Modern Campground. With nearly 20 years of experience at the intersection of technology and marketing, Brian is a pioneer in applying AI to enhance marketing effectiveness and guest experience in outdoor hospitality.

Episode Highlights:

• Brian’s journey from video blogging to building AI-driven solutions for campgrounds.

• How AI can replace repetitive tasks while maintaining personalized guest engagement.

• Insights into generative AI, SEO, and customer-centric marketing strategies.

• The three guiding principles for AI implementations: save time, make money, and enhance the guest experience.

• Predictions for the future of consulting, custom integrations, and in-person community building in the age of AI.

Connect and Explore More:

• Connect with Emanuel Rose:

  LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

  Instagram: https://www.instagram.com/emanuelroseauthor/

  Facebook: https://www.facebook.com/EmanuelRoseAuthor

  YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

  Official Website: https://emanuelrose.com/

  AI Book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

• Connect with Brian Searle:LinkedIn: https://www.linkedin.com/in/insiderperks/

Further Reading or Resources:

• Full blog post on AI in campgrounds: https://emanuelrose.com/ai-campgrounds-and-the-new-rules-of-customer-centric-marketing/

If you enjoyed this episode, subscribe to the channel, hit the like button, and leave a comment sharing your thoughts on how AI could transform your business. Stay ahead of the curve and join our growing community of marketers embracing the AI revolution!

#AIPodcast #MarketingInTheAgeOfAI #DigitalMarketing #BusinessGrowth #AIInsights #OutdoorHospitality #CampgroundMarketing #Automation #AIChatbots #GuestExperience #MarketingStrategy #FutureOfMarketing #EmanuelRose #BrianSearle #CustomAutomation

Episode Overview:

In this episode of Marketing in the Age of AI, Emanuel Rose sits down with SEO strategist Daniel Horowitz to explore how AI-powered search and “answer engines” are changing the rules of visibility online. Learn why shaping your narrative across all digital channels is more important than ever and how businesses can stay discoverable in an AI-driven world.

What You'll Learn:

• How AI search differs from traditional SEO and why narrative matters

• The concept of “Search Everywhere Optimization” (SEO, GEO, AEO)

• Practical tactics for optimizing content across websites, social media, and PR

• The role of topical authority and narrative drivers in AI discoverability

• Tools and strategies to monitor AI visibility and improve search performance

Featured Guest:

Daniel Horowitz is a seasoned SEO strategist with experience leading AI-integrated search strategies at Informatica. He has successfully scaled SEO systems for top brands like Shopify and E*Trade, and brings a unique perspective as both a published writer and comic creator.

Episode Highlights:

• Understanding the evolution from SEO to AI-driven search

• Why narrative drivers are key to controlling how your brand shows up

• Practical tips for updating old content, leveraging FAQs, and structuring pages for both humans and AI

• Using AI SEO toolkits to monitor brand visibility and product discoverability

• Insights on cross-functional collaboration between marketing, product, and sales teams

• Real-world examples from Informatica’s journey to cloud solutions

Connect and Explore More:

• Connect with Emanuel Rose:

• LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

• Instagram: https://www.instagram.com/emanuelroseauthor/

• Facebook: https://www.facebook.com/EmanuelRoseAuthor

• YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

• Connect with Daniel Horowitz:

• LinkedIn: https://www.linkedin.com/in/danielhorowitzseo/

Further Reading or Resources:

• Blog post on this episode’s topic: https://emanuelrose.com/search-everywhere-optimization-turning-ai-engines-into-narrative-allies/

• Emanuel’s book Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

• Emanuel’s website: https://emanuelrose.com/

Subscribe to Marketing in the Age of AI for more actionable insights on AI, marketing, and digital visibility. Like, comment, and share this video to help others navigate the AI-powered search revolution!

#MarketingInTheAgeOfAI #AISEO #AEO #GEO #SearchEverywhereOptimization #ContentStrategy #DigitalMarketing #SEOTips #AIForBusiness #NarrativeDrivers #TopicalAuthority #AIVisibility #EmanuelRose #DanielHorowitz

Episode Overview:

In this episode of Marketing in the Age of AI, Emanuel Rose sits down with John Corcoran, cofounder of Rise25, to explore how podcasting can fuel real B2B growth. From authentic conversations to strategic prospecting and the mindset shifts required for success, discover why podcasts are more than just content—they’re powerful tools for connection, influence, and ROI.

What You'll Learn:

• How to use podcasts as a multidimensional marketing tool beyond content marketing.

• Effective strategies for prospecting, client engagement, and strategic partnerships through podcasting.

• Tips for overcoming perfectionism and building confidence on audio and video platforms.

• The Dream 200 approach for identifying your ideal clients and key industry influencers.

• How AI and automation can streamline podcast workflows without sacrificing the human touch.

• Ways to repurpose podcast content into blogs, emails, social posts, and even books.

  
  

Featured Guest:

John Corcoran – A recovering attorney, accomplished author, and former Clinton White House speechwriter. John co-founded Rise25, a firm helping B2B businesses maximize ROI through podcasting. Featured in Forbes, Entrepreneur, and Business Insider, John has conducted over a thousand interviews across industries, providing deep insights on marketing, strategy, and content creation.

Episode Highlights:

• The pre-interview process: setting up guests for authentic, engaging conversations.

• Using podcasts to understand your ICP (ideal client profile) and refine your outreach strategy.

• Overcoming fear, perfectionism, and impostor syndrome when starting a podcast.

• Leveraging AI for research, scheduling, and content repurposing while keeping the conversation human.

• The strategic benefits of interviewing referral partners, industry leaders, and current clients.

• Multichannel content strategy: turning one episode into multiple marketing assets.

  
  

Connect and Explore More:

• Connect with Emanuel Rose:

  LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

  Instagram: https://www.instagram.com/emanuelroseauthor/

  Facebook: https://www.facebook.com/EmanuelRoseAuthor

  YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

  Website: https://emanuelrose.com/

• Connect with John Corcoran:

  LinkedIn: https://www.linkedin.com/in/corcoran/

  Website & Contact: https://rise25.com/ | [email protected]

Further Reading or Resources:

• Read the companion blog post: https://emanuelrose.com/turn-your-b2b-podcast-into-a-revenue-engine-not-a-content-hobby/

• Explore Emanuel’s book on AI-driven marketing: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

If you found value in this episode, subscribe to our channel, like the video, and share your thoughts in the comments below. Don’t forget to check out the blog post for deeper insights and practical takeaways!

#MarketingInTheAgeOfAI #B2BMarketing #PodcastGrowth #Rise25 #EmanuelRose #JohnCorcoran #PodcastMarketing #B2BLeadGeneration #ContentMarketing #AIinMarketing #DigitalMarketing #MarketingStrategy #BusinessGrowth #PodcastTips #Dream200

📌 Episode Overview:

Search is changing—fast. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with digital strategist Peter Kalanda to break down the shift from traditional SEO to GEO (Generative Engine Optimization). They explore how AI-driven search, LLMs, and evolving consumer behavior are reshaping how brands gain visibility, create content, and connect with audiences online.

🧠 What You’ll Learn:

• The difference between SEO, GEO, and AEO—and why it matters now

• How LLMs like ChatGPT, Perplexity, and Gemini are changing search behavior

• What technical fundamentals still matter for AI-era visibility

• Why authentic content beats machine-generated fluff

• How AI agents are being developed for real marketing workflows

• Predictions on where AI search and advertising are headed next

• Practical tools and metrics marketers should track during this transition

  
  

👤 Featured Guest:

Peter Kalanda is a seasoned digital marketer, strategist, and founder of Three High. With expertise in elevating startups and mid-sized businesses, Peter blends technical precision with creative insight to fuel visibility and growth. His background in hospitality gives him a unique perspective on building authentic brand connections—a competitive advantage in today’s AI-driven marketing landscape.

Connect with Peter: LinkedIn: https://www.linkedin.com/in/peter-kalanda/

✨ Episode Highlights:

• What do we call it now? SEO? GEO? AEO?

• How LLMs are evolving faster than marketers expected

• Building custom AI agents for analytics & reporting

• Why technical fundamentals still matter for AI search

• Writing content that humans and LLMs trust

• Using Google Search Console & FAQs strategically

• Reddit, reviews & the rise of authentic UGC

• Will LLMs introduce advertising?

• Why the human-in-the-loop still matters

• Differences between ChatGPT, Perplexity & others

• AI-generated images & creative tools

• Key metrics marketers should focus on

• The growing power of video in AI-era discovery
  

🔗 Connect & Explore More:

Connect with Host Emanuel Rose:

Website: https://emanuelrose.com/

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

📚 Further Reading or Resources:

Blog Post on This Episode: https://emanuelrose.com/from-seo-to-geo-how-to-stay-visible-in-ai-driven-search/

Emanuel’s Book Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

Learn more about Emanuel’s work, speaking, and resources: https://emanuelrose.com/

If you’re navigating the future of AI-driven marketing, hit LIKE, SUBSCRIBE, and drop a comment below sharing what you think about the shift from SEO to GEO. Your insights help fuel future episodes!

#AIinMarketing #SEO #GEO #DigitalStrategy #MarketingPodcast #MarketingInTheAgeOfAI #AITrends #DigitalMarketing #SearchOptimization #ContentStrategy #AEO #GenerativeAI #LLMSearch #Perplexity #ChatGPT #BrandVisibility #EmanuelRose #PeterKalanda

📌 Episode Overview

AI is reshaping every industry—but are businesses truly ready? In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Jason Michael Perry, Founder & Chief AI Officer of Perry Labs, to explore the real work behind effective AI adoption. They dig into AI governance, executive education, agentic workflows, and the future of creativity—especially how musicians and technologists can ethically harness AI-generated music. 🎶🤖

📘 What You’ll Learn

• Why most organizations fail at early AI adoption

• The critical role of governance, education, and clear strategy

• What a Chief AI Officer does—and why companies need one

• The truth about AI-generated music (and why it often “sounds close but not quite human”)

• How to avoid shadow IT and build an ethical AI culture

• How AI will shape creativity, work, and innovation in the coming decade

🎤 Featured Guest:

Jason Michael Perry is the Founder & Chief AI Officer of Perry Labs, author of The AI Evolution, and a leading voice in AI strategy, intelligent systems, and innovation.

With 20+ years of tech experience, Jason:

• Led the award-winning AI in a Minor project with AWS & the Baltimore Symphony Orchestra

• Serves on the board of the Baltimore Symphony Orchestra

• Writes the weekly newsletter Thoughts on Tech and Things

• Acts as Entrepreneur in Residence at the University of Baltimore

His perspective bridges enterprise strategy, creative applications of AI, and the human side of emerging technology.

✨ Episode Highlights

• “Adapt or die”: Why AI adoption requires more than tools—it requires cultural change

• The problem with rolling out ChatGPT or Gemini without training

• Why many businesses unintentionally create shadow IT

• What separates a CIO, CTO, and Chief AI Officer

• AI-generated classical music vs. human-composed music

• The uncanny valley in sound—why AI music feels ‘almost’ right

• How Gen Z is driving a return to authenticity and live experiences

• Realistic adoption rates—why 26% is not the real number

• How anyone can begin using AI today (starting with what’s in your pantry!)
  

🔗 Connect & Explore More

Connect with Host — Emanuel Rose:

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx Website: https://emanuelrose.com/

Emanuel’s AI Book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

Connect with Guest — Jason Michael Perry: LinkedIn: https://www.linkedin.com/in/jasonmperry/

📚 Further Reading & Resources

• The AI Evolution by Jason Michael Perry

• Blog post recap & deeper insights: https://emanuelrose.com/leading-ai-with-intention-strategy-governance-and-human-creativity/

• Authentic Marketing in the Age of AI (Book): https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
  

If you're exploring AI, leading transformation, or curious about the future of human creativity—this episode is for you. 👉 Subscribe, like, and comment to join the conversation and never miss an episode!

#MarketingInTheAgeOfAI #AIEthics #DigitalTransformation #AIMarketing #FutureOfWork #AILeadership #AIAdoption #ChiefAIOfficer #AIinMusic #ArtificialIntelligence #BusinessStrategy #TechInnovation #EmanuelRose #JasonMichaelPerry #PerryLabs #AIEvolution #AIInsights #AIforBusiness

📘 Episode Overview:

In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Dr. Bradford Carlton, founder of Automate Business AI, to explore how AI-driven automation, agents, and smart workflows are transforming small business operations. From outbound systems to social content engines, we break down real-world automation strategies helping entrepreneurs gain back time and accelerate growth.

💡 What You’ll Learn:

• How small businesses are using AI to connect marketing + operational activities

• Real examples of automated outreach, prospecting, and content workflows

• What “service as software” means—and why it matters in 2025

• How to build no-code automations (even if you “aren’t a tech person”)

• The future of AI agents, Vibe coding, and human-in-the-loop systems

• Tools and tech stacks used by professionals accelerating productivity with AI
  

🎙️ Featured Guest:

Founder of Automate Business AI, Bradford empowers solo entrepreneurs and small business owners by simplifying advanced AI workflows. A former attorney turned business consultant, he has collaborated with companies in 50+ countries and supported $6B+ in funding needs. His expertise combines legal sharpness, business acumen, and deep practical AI knowledge—making complex automation feel accessible and actionable.

Connect with Bradford:

LinkedIn: https://www.linkedin.com/in/bradfordcarlton

🔥 Episode Highlights:

• How AI tools like ChatGPT help non-technical founders build full workflows

• Automation examples: scraping, enrichment, lead warming, email sequencing

• Breaking down Bradford’s recent end-to-end outreach system project

• Using long-form → short-form workflows to generate weeks of content

• The push toward AI-driven meeting summaries, reports, and proposals

• Personal philosophies on AI boundaries, trust, and “human in the loop”

• Which tools work best for logic-heavy flow building (n8n, Claude MCP, Replit, etc.)
  

🌐 Connect & Explore More:

Connect with Host Emanuel Rose:

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Bradford Carlton: LinkedIn: https://www.linkedin.com/in/bradfordcarlton

📚 Further Reading or Resources:

📝 Blog Post (Full Episode Breakdown): https://emanuelrose.com/ai-first-automation-how-small-firms-buy-back-time-and-scale/

🌐 Visit Emanuel’s Website: https://emanuelrose.com/

📘 Authentic Marketing in the Age of AI (Book): https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

If you’re ready to streamline your business, save hours every week, and build smarter workflows using AI, hit LIKE, SUBSCRIBE, and drop a comment below sharing which automation you want to build next! 

#MarketingInTheAgeOfAI #AIAutomation #SmallBusinessGrowth #AIForBusiness #EntrepreneurLife #AIWorkflow #AutomationTools #ChatGPT #BusinessProductivity #DigitalMarketing #AITransformation #NoCode #n8n #Replit #MarketingPodcast

📘 Episode Overview

In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with PR strategist Barrie Cohen to unpack how artificial intelligence is reshaping public relations—from storytelling and audience targeting to earned media and GEO. You'll discover how small businesses can stay visible, build stronger narratives, and thrive in a shifting digital landscape where human-first strategy still matters most.

🔍 What You’ll Learn

• How AI is changing PR workflows (and what it can’t replace)

• Why storytelling—not contacts—is the new PR differentiator

• How earned media impacts visibility in the age of GEO

• Practical PR strategies small businesses can start using right now

• How to build trust, craft a compelling brand narrative, and understand your true audience

• What KPIs actually matter in modern PR

• The evolving interplay between PR, SEO, and Generative Engine Optimization
  

🎤 Featured Guest:

Barrie Cohen, Founder & CEO of Barrie Cohen Public Relations, brings nearly a decade of experience helping brands elevate their visibility through strategic communication. She has secured high-profile media placements across major outlets and mentors the next generation of PR pros. Her relationship-driven, story-first approach sets her apart in a shifting media landscape.

Connect with Barrie: LinkedIn: https://www.linkedin.com/in/barrie-cohenpr/

⭐ Episode Highlights

• Why PR has changed more in the past year than in the past decade

• Why relationships alone aren't enough in PR anymore

• How AI supports (but never replaces) human storytelling

• Using AI for framing, formatting, and trend research

• How small businesses can run PR strategies like the pros

• Why your “story” is the most powerful PR asset

• How to think about audiences, ICPs, and content channels

• What meaningful PR ROI actually looks like

• The rise of GEO and why earned media matters more than ever
  

🌐 Connect & Explore More

Connect with Host Emanuel Rose:

Website: https://emanuelrose.com/

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Guest – Barrie Cohen:

LinkedIn: https://www.linkedin.com/in/barrie-cohenpr/

📚 Further Reading & Resources

Related Blog Post: Human-First PR Strategy in the Age of AI Search https://emanuelrose.com/human-first-pr-strategy-in-the-age-of-ai-search/

Emanuel’s Book: Authentic Marketing in the Age of AI https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

More from Emanuel: https://emanuelrose.com/

If you found this episode valuable, don’t forget to:

✅ Like

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