Episode Overview:
AI is changing how customers search, compare, and book—but strategy still matters most. In this episode of Marketing in the Age of AI, Emanuel Rose sits down with Adam Hamadache, founder of Formula, to explore how independent hotel brands can stay visible and competitive as search behavior shifts from traditional SEO to AI-powered discovery.
From schema markup and FAQ-driven content to clearer positioning and smarter distribution, this conversation is packed with practical ideas for brands navigating the new rules of visibility. The big takeaway? AI is powerful—but human insight, hospitality, and strategic thinking are what make it work.
What You’ll Learn:
✅ Why AI search is reshaping hotel and travel marketing
✅ How independent hotel brands can improve visibility in ChatGPT, Perplexity, and other answer engines
✅ Why schema markup and FAQ sections matter more than ever
✅ How to create content AI tools can actually understand and recommend
✅ Why bland, generic messaging hurts discoverability
✅ How to balance automation with authentic brand voice
✅ Which AI tools marketers are actually using right now
✅ Why you should not outsource all your thinking to AI
Featured Guest:
Adam Hamadache is an internationally recognized speaker and the founder of Formula, a growth agency focused on helping independent hotel brands improve digital performance and increase direct bookings. With over 13 years of experience, Adam helps hospitality brands navigate SEO, AI search, consumer psychology, and the evolving digital landscape.
He has spoken at major industry events including HITEC USA and the Independent Hotel Show London, and brings a highly practical perspective to the future of hotel marketing.
Episode Highlights:
🔹 The shift from traditional search to AI search
🔹 Why travel is one of the fastest-changing categories in AI discovery
🔹 What hotel brands need to do now to stay visible in AI-generated results
🔹 The role of schema markup in machine-readable websites
🔹 Why every major website page should include FAQ content
🔹 How to define your ideal customer profile more clearly
🔹 Why “luxury” and “boutique” may be hurting your positioning
🔹 The importance of keeping human judgment and originality in your marketing
🔹 Adam’s favorite tools: ChatGPT, Gemini, Semrush, Riverside, OpusClip, and Taplio
Connect and Explore More:
Connect with Emanuel Rose:
Website: https://emanuelrose.com/
LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/
Instagram: https://www.instagram.com/emanuelroseauthor/
Facebook: https://www.facebook.com/EmanuelRoseAuthor
YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx
Connect with Adam Hamadache:
LinkedIn: https://www.linkedin.com/in/adamhamadache/
Website: https://thisisformula.com/
Tool mentioned in the episode: https://scoreplan.ai/
Further Reading or Resources:
📘 Related Blog Post: https://emanuelrose.com/ai-search-human-hospitality-a-playbook-for-independent-hotels/
📚 Emanuel Rose’s Book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
🌐 Learn More from Emanuel Rose: https://emanuelrose.com/
If you enjoyed this episode, be sure to like, subscribe, and leave a comment with your biggest takeaway.
How is AI changing the way your customers discover your business?And where do you think the human element matters most?
👇 Drop your thoughts in the comments.
#AI #MarketingInTheAgeOfAI #HotelMarketing #AISearch #SEO #GenerativeAI #DigitalMarketing #HospitalityMarketing #BrandStrategy #ChatGPT #AIVisibility #ContentStrategy #MarketingStrategy #AnswerEngineOptimization #BusinessGrowth
