Marketing in the Age of AI

🎙️ Episode Overview

AI customer support isn't about replacing your team. It's about eliminating repetitive tasks so your people can focus on the conversations that require judgment, empathy, and trust.

In this episode of Marketing in the Age of AI, Emanuel Rose explores how businesses can use AI agents to improve customer service, reduce support workloads, and protect the customer relationships they've worked hard to build.

From AI support platforms like Zendesk and Intercom to real-world examples from Anthropic and Klarna, Emanuel explains why the best AI customer support strategy combines automation with human oversight.

What You'll Learn

🤖 How AI agents handle repetitive customer questions and support tickets

🎯 Why keeping humans in the loop protects customer satisfaction and brand trust

📊 How to measure AI resolution rates alongside customer satisfaction

🛠️ How to evaluate AI support tools without overspending on new software

⚡ Why starting with AI-assisted responses is safer than automating everything immediately

🚀 A practical four-step plan for introducing AI into your customer support workflow

🎧 Episode Highlights

🔹 AI Agents Explained: How modern AI support systems can look up orders, investigate problems, and complete routine tasks instead of simply providing automated answers.

🔹 The Human-in-the-Loop Strategy: Why businesses should automate repetitive tickets while reserving complex and sensitive conversations for people.

🔹 The Klarna Lesson: What businesses can learn from Klarna's experience with aggressive support automation and its subsequent emphasis on service quality.

🔹 Anthropic's AI Support Results: How Anthropic reportedly used Intercom's Fin agent to save 1,700 support hours in its first month while keeping its team focused on more complex issues.

🔹 Choosing the Right Tools: A look at Zendesk, Intercom Fin, Hiver, Decagon, Sierra, and AI solutions that integrate with existing support systems.

🔹 The 90-Day Support Playbook: Analyze your last 90 days of tickets, identify repeat questions, start with AI-generated drafts, and track both resolution rates and customer satisfaction.

🔗 Connect and Explore More

Connect with Emanuel Rose:

🌐 Website: https://emanuelrose.com/

💼 LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

📸 Instagram: https://www.instagram.com/emanuelroseauthor/

📘 Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube

▶️ YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

📚 Further Reading & Resources

📝 Read the companion blog post:https://emanuelrose.com/ai-customer-support-strategy-that-protects-trust-and-cuts-tickets/

📖 Get Emanuel Rose's book, Authentic Marketing in the Age of AI:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

🚀 Explore the Agentic Growth Engine:https://emanuelrose.com/agentic-growth-engine

📋 Document and improve your workflows with Strategic SOP:https://strategicsop.com/

👍 Join the Conversation

Would you rather have an AI agent resolve your support issue immediately, or speak with a real person?

💬 Share your experiences with AI customer support in the comments.

👍 Like | 💬 Comment | 🔔 Subscribe to Marketing in the Age of AI for practical conversations about AI automation, customer experience, marketing strategy, and business growth.

The takeaway: Automate the repetitive tickets. Keep the people. Protect the trust.

#AICustomerSupport #CustomerSupport #MarketingAI #HumanInTheLoop #AIForBusiness #CustomerExperience #AIAgents #Automation #BusinessGrowth #CustomerService #AIAutomation #CustomerSatisfaction #AgenticAI #AIWorkflows #HumanCenteredAI #EmanuelRose #MarketingInTheAgeOfAI

🎙️ Episode Overview

AI is getting cheaper, advertising platforms are changing, and businesses face a critical decision: build marketing systems they control or become dependent on tools and vendors.

In this episode of Marketing in the Age of AI, Emanuel Rose explores falling AI costs, changes to Meta and Google Ads, emerging AI marketing tools, and why first-party data, customer relationships, and human judgment remain essential.

The takeaway? Own your strategy. Let AI handle the repetitive work. Keep humans in control.

What You'll Learn

🤖 Why lower AI costs create opportunities for smaller marketing teams

🎯 How changes to Meta and Google Ads can affect campaign control

🔐 Why owning customer data and account access matters

⚡ How to build AI workflows without depending on one vendor

🧠 Why human oversight is essential for AI-generated content and decisions

🎧 Episode Highlights

🔹 Cheaper AI: What declining model costs mean for everyday marketing tasks.

🔹 Platform Changes: How Meta's ad destination changes and Google's campaign controls could influence your advertising strategy.

🔹 AI Tools and Trends: Emerging solutions for campaign management, brand context, video creation, and AI governance.

🔹 Real-World Results: A case study of lingerie brand Cosabella, which reportedly improved return on ad spend by 336% while retaining control of creative and strategy.

🔹 15-Minute AI Workflow: Turn one authentic customer review into five social media posts—with human editing before publication.

🔗 Connect and Explore More

Connect with Emanuel Rose:

🌐 Website: https://emanuelrose.com/

💼 LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

📸 Instagram: https://www.instagram.com/emanuelroseauthor/

📘 Facebook: https://www.facebook.com/EmanuelRoseAuthor

▶️ YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

📚 Further Reading & Resources

📝 Read the companion blog post:https://emanuelrose.com/own-your-ai-marketing-stack-before-platforms-reroute-growth/

📖 Get Emanuel Rose's book, Authentic Marketing in the Age of AI:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

🚀 Explore the AI Executive Blueprint Series:https://emanuelrose.com/ai-executive-blueprint-series/

🧭 Explore Strategy Navigator AI:https://strategynavigator.ai/

Is your marketing built on assets you own—or platforms that can change the rules overnight?

💬 Share your biggest challenge with AI tools or platform dependence in the comments.

👍 Like | 💬 Comment | 🔔 Subscribe to Marketing in the Age of AI for practical AI strategies

#MarketingAI #AIMarketing #DigitalMarketing #BusinessGrowth #AIForBusiness #MarketingStrategy #HumanCenteredAI #MarketingAutomation #FirstPartyData #AIWorkflows #AIAdvertising #MetaAds #GoogleAds #AgenticAI #HumanInTheLoop #EmanuelRose #MarketingInTheAgeOfAI

🎙️ Episode Overview

Can a simple software solution become a profitable business without venture capital or a large development team?

In this episode of Marketing in the Age of AI, Emanuel Rose speaks with Stuart Faught, a SaaS entrepreneur who has built and sold more than 20 software businesses.

They discuss vertical SaaS, bootstrapped growth, niche marketing, strategic partnerships, and how AI coding tools are making software entrepreneurship more accessible.

What You'll Learn

🚀 Why niche software can outperform broader solutions

💰 How recurring revenue and customer retention create SaaS value

🤝 Why strategic partnerships can accelerate customer acquisition

🤖 How AI coding tools are reducing software development costs

🎯 How to validate a software idea before investing in development

📈 Why small, bootstrapped SaaS businesses can offer meaningful growth opportunities

👤 Featured Guest

Stuart Faught is the founder of Mini Horse, where he helps first-time entrepreneurs acquire and grow niche software businesses. He is also a co-founder of Covington, serving oral surgery practices.

With experience building and selling more than 20 software companies, Stuart shares practical lessons on finding underserved markets, creating simple products, and building sustainable recurring revenue.

💼 LinkedIn: https://www.linkedin.com/in/stuart-faught-59a5a76b

🌐 Mini Horse: https://minihorse.ai/

🎧 Episode Highlights

🔹 Building Vertical SaaS: Why solving one specific problem for a defined industry can create a scalable business.

🔹 The Mini Horse Model: How entrepreneurs can acquire niche software businesses instead of starting from scratch.

🔹 Partnership-Driven Growth: Stuart explains how relationships within specialized industries can help founders reach customers without relying entirely on paid advertising.

🔹 AI and Software Development: How tools like Claude Code and Codex are changing what's possible for small development teams.

🔹 Validating Your Idea: Why interviewing potential customers and confirming their willingness to pay should happen before building.

🔹 Bootstrapped Entrepreneurship: Why a profitable, focused software business doesn't need to become a billion-dollar company to succeed.

🔗 Connect and Explore More

Connect with Emanuel Rose:

🌐 Website: https://emanuelrose.com/

💼 LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

📸 Instagram: https://www.instagram.com/emanuelroseauthor/

📘 Facebook: https://www.facebook.com/EmanuelRoseAuthor

▶️ YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Connect with Stuart Faught:

💼 LinkedIn: https://www.linkedin.com/in/stuart-faught-59a5a76b

🌐 Mini Horse: https://minihorse.ai/

📚 Further Reading & Resources

📝 Read the companion blog post:https://emanuelrose.com/vertical-saas-growth-niche-software-leadership-lessons-for-bootstrapped-founders/

📖 Get Emanuel Rose's book, Authentic Marketing in the Age of AI:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

🌐 Explore Emanuel Rose's marketing resources:https://emanuelrose.com/

Would you rather build a software company from scratch or acquire an existing niche SaaS business?

💬 Share your perspective in the comments.

👍 Like | 💬 Comment | 🔔 Subscribe to Marketing in the Age of AI for practical conversations about AI, entrepreneurship, marketing, and sustainable business growth.

#VerticalSaaS #SaaSGrowth #StuartFaught #EmanuelRose #BootstrappedStartup #SaaSBusiness #SoftwareEntrepreneurship #NicheMarketing #StartupGrowth #AIForBusiness #SaaSAcquisition #RecurringRevenue #FounderTips #MarketingAI #BusinessGrowth #MarketingInTheAgeOfAI

🎙️ Episode Overview

AI tools are getting faster and cheaper, but better technology doesn't automatically produce better marketing.

In this episode of Marketing in the Age of AI, Emanuel Rose explains why "good enough" AI content is a growing risk, how human judgment improves AI-generated work, and where businesses should apply automation to save time and drive measurable results.

From emerging AI models to marketing automation and real-world case studies, discover why AI should handle repetitive work while humans guide strategy, quality, and execution.

💡 What You'll Learn

🤖 Why cheaper AI models create new opportunities for marketing teams

🎯 How the 10-80-10 approach keeps human judgment in AI workflows

📊 How AI reporting automation can save hours every week

🛍️ How AI shopping assistants can improve customer conversions

🔍 Why AI search visibility, SEO, and GEO matter for business growth

🚀 How to choose AI tools based on business needs rather than hype

🎧 Episode Highlights

🔹 The AI Price Shift: Why more affordable models make previously expensive workflows worth reconsidering.

🔹 The "Good Enough" Problem: How the 10-80-10 approach combines human direction, AI execution, and human quality control.

🔹 AI Tools and Trends: Developments in AI-powered analytics, brand visibility, creative evaluation, and automation.

🔹 Real-World Results: A jewelry brand's AI shopping assistant achieved a reported 20% conversion rate compared with 8% for human-assisted conversations.

🔹 The Reporting Playbook: How connecting marketing data to AI can reduce repetitive reporting tasks while keeping people responsible for the final analysis.

🔹 Digital Pulse by SEM: Emanuel's marketing audit tool evaluates 15 areas, including SEO, GEO, AEO, and AI search visibility.

🔗 Connect and Explore More

Connect with Emanuel Rose:

🌐 Website: https://emanuelrose.com/

💼 LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

📸 Instagram: https://www.instagram.com/emanuelroseauthor/

📘 Facebook: https://www.facebook.com/EmanuelRoseAuthor

▶️ YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

📚 Further Reading & Resources

📝 Read the companion blog post:https://emanuelrose.com/turn-cheaper-ai-into-better-marketing-workflows-with-human-judgment/

📖 Get Emanuel Rose's book, Authentic Marketing in the Age of AI:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

🚀 Explore Strategic Task AI for smarter marketing workflows:https://strategictask.ai/

📊 Explore Digital Pulse by SEM:https://digitalpulsebysem.com/

👍 Join the Conversation

Is your team using AI to produce more content—or to produce better results?

💬 Share how you're balancing AI automation with human judgment in the comments.

👍 Like | 💬 Comment | 🔔 Subscribe to Marketing in the Age of AI for practical AI strategies, marketing tools, and insights that support business growth.

#MarketingAI #AIForBusiness #HumanInTheLoop #DigitalMarketing #AIMarketing #MarketingStrategy #BusinessGrowth #AIAutomation #AIWorkflows #MarketingAutomation #GenerativeAI #AIContent #AIReporting #GEO #AISEO #DigitalPulse #EmanuelRose #MarketingInTheAgeOfAI

🎙️ Episode Overview

The real AI advantage for startups isn't the tool—it's what you're willing to build, own, and even delete when something isn't working.

In this episode of Marketing in the Age of AI, Emanuel Rose explores how founders, marketers, and small teams can use AI credits, coding agents, and lean workflows to launch faster without becoming another easily replaceable AI wrapper.

From startup funding trends to practical AI tools, Emanuel explains why owning your data, customer relationships, and workflows matters more than the technology itself.

💡 What You'll Learn

🤖 How startups can use AI credits from OpenAI and Anthropic strategically

🚀 Why coding agents are changing how quickly founders can build products

🛡️ How to create a competitive advantage beyond an AI model

💰 What investors are looking for in AI startups

📊 How AI-powered lead scoring can improve marketing and sales performance

⚡ A three-step approach to building lean AI-powered workflows

🎧 Episode Highlights

🔹 The Startup Pivot: How an AI creative startup abandoned its first product and found traction with a new approach.

🔹 Free AI Credits: Why founders should take advantage of startup programs without becoming dependent on one provider.

🔹 Building a Business Moat: Why proprietary data, customer relationships, and valuable workflows matter more than an AI wrapper.

🔹 AI Tools and Funding: Insights into HubSpot Breeze, Salesforce Einstein, Clay, Cursor, Factory, and emerging startup investments.

🔹 AI That Delivers Results: A lead-scoring case study highlighting fewer low-quality leads, improved conversions, and better sales alignment.

🔹 The Lean AI Build: Identify one problem, create a working solution, and automate repeatable tasks to free up time for growth.

🔗 Connect and Explore More

Connect with Emanuel Rose:

🌐 Website: https://emanuelrose.com/

💼 LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

📸 Instagram: https://www.instagram.com/emanuelroseauthor/

📘 Facebook: https://www.facebook.com/EmanuelRoseAuthor

▶️ YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

📚 Further Reading & Resources

📝 Read the companion blog post:https://emanuelrose.com/ai-startup-strategy-build-moats-not-model-wrappers/

📖 Get Emanuel Rose's book, Authentic Marketing in the Age of AI:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

🚀 Explore AI Marketing Leader:https://emanuelrose.com/product/ai-marketing-leader-campaign/

🛠️ Explore Spec Kitty, the AI development tool mentioned in the episode:https://spec-kitty.ai/

👍 Join the Conversation

Are you building a lasting business with AI—or relying on tools your competitors can access just as easily?

💬 Share your biggest AI startup challenge in the comments.

👍 Like | 💬 Comment | 🔔 Subscribe to Marketing in the Age of AI for practical AI strategies, startup insights, and marketing tools that drive measurable business growth.

#AIStartups #MarketingAI #StartupGrowth #AIBusiness #FounderTips #AgenticAI #LeanStartup #AIMarketing #AIForBusiness #AIAgents #StartupStrategy #MarketingAutomation #AIInnovation #CodingAgents #LeadGeneration #BusinessGrowth #EmanuelRose #MarketingInTheAgeOfAI

🎙️ Episode Overview

AI is moving from answering questions to taking action—and advertising platforms are shifting more decisions to automation.

In this episode of Marketing in the Age of AI, Emanuel Rose explores the rise of agentic AI, changes to Microsoft Advertising and Google Performance Max, and why marketers need to focus less on manual bid controls and more on offers, creative, first-party data, and lead quality.

The key message: Let AI optimize the math. You decide where the business is going.

💡 What You'll Learn

🤖 The difference between AI chatbots and autonomous agents

📊 How Microsoft Advertising's bidding changes affect campaign strategy

🎯 How Google Performance Max creative experiments can improve results

🔐 Why first-party data and human oversight matter

🚀 How AI agents can support lead qualification and marketing workflows

💡 Why defining the value of a qualified lead is your competitive advantage

🎧 Episode Highlights

🔹 AI Agents: Moving beyond answers to systems that execute tasks and workflows.

🔹 Advertising Automation: Why Microsoft and Google's changes require marketers to rethink campaign control.

🔹 The Human Advantage: Your offer, creative, customer insights, and lead qualification strategy still drive business value.

🔹 Emerging AI Tools: New developments in AI-powered advertising, brand visibility, analytics, and sales enablement.

🔹 AI Safety: Why permissions, guardrails, and human accountability matter as agents become more capable.

🔗 Connect and Explore More

Connect with Emanuel Rose:

🌐 Website: https://emanuelrose.com/

💼 LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

📸 Instagram: https://www.instagram.com/emanuelroseauthor/

📘 Facebook: https://www.facebook.com/EmanuelRoseAuthor

▶️ YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

📚 Further Reading & Resources

📝 Read the companion blog post:https://emanuelrose.com/ai-agent-strategy-for-better-marketing-control-and-growth/

📖 Get Emanuel Rose's book, Authentic Marketing in the Age of AI:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

🚀 Explore the Agentic Growth Engine and build smarter AI-driven marketing workflows:https://emanuelrose.com/agentic-growth-engine

👍 Join the Conversation

As AI takes over more advertising decisions, where should marketers focus their attention?

💬 Share your perspective in the comments.

👍 Like | 💬 Comment | 🔔 Subscribe to Marketing in the Age of AI for practical AI strategies, marketing insights, and tools that support business growth.

#MarketingAI #AIMarketing #AIForBusiness #AgenticAI #DigitalMarketing #FirstPartyData #AIAgents #MarketingAutomation #GoogleAds #MicrosoftAdvertising #PerformanceMax #LeadGeneration #MarketingStrategy #BusinessGrowth #EmanuelRose #MarketingInTheAgeOfAI

🎙️ Episode Overview

Is your business showing up when customers ask AI for recommendations?

In this episode of Marketing in the Age of AI, Emanuel Rose talks with Cassie Egli, founder of Straight4Ward Consulting & Marketing, about building brand visibility across AI search, SEO, AEO, and GEO.

Discover how to move beyond being found online to becoming a trusted AI recommendation.

💡 What You'll Learn

✅ How to improve your brand's AI search visibility

✅ Why consistent messaging builds trust

✅ Cassie's Visibility Stack framework

✅ How to check whether AI recommends your business

✅ Why human expertise still matters in AI marketing

🎤 Featured Guest: Cassie Egli

Cassie Egli is the founder of Straight4Ward Consulting & Marketing, specializing in brand visibility, storytelling, SEO, and AEO.

After discovering that conflicting business identities were affecting her own visibility and referrals, Cassie rebuilt her positioning and developed the Visibility Stack framework.

Her approach helps B2B consultants, founders, and thought leaders become trusted recommendations for both people and AI platforms.

🔗 Connect with Cassie on LinkedIn:https://www.linkedin.com/in/cassie-egli/

🔗 Straight4Ward Consulting & Marketing: https://s4.marketing

🔗 Position Zero Challenge: https://s4.marketing/position-zero-challenge/

🔗 Listener code: PZCROSE25 for $25 off

⏱️ Episode Highlights

• Meet Cassie Egli: Her background in brand visibility and AI search.

•  When Brand Confusion Costs You Leads: How inconsistent positioning affected Cassie's business.

•  The Visibility Stack Framework: Building stronger positioning, proof, customer pathways, and consistent visibility.

• Consistency Across Platforms: Why your brand information and messaging need to align.

• Keeping Content Relevant: Updating your content strategy for AI-driven discovery.

• AI Visibility Tools and Human Expertise: Why automation alone isn't enough.

• Testing Your AI Search Visibility: How to check what AI platforms actually know about your business.

• AI Is Changing Referrals: Why businesses must become recommendable, not just searchable.

• Technical Barriers to AI Discovery: Understanding how website settings can affect AI access.

• Resources from Cassie: Ways to assess and improve your AI visibility.

  
  

🔗 Connect and Explore More

Connect with Emanuel Rose:

🌐 Website:https://emanuelrose.com/

💼 LinkedIn:https://www.linkedin.com/in/b2b-leadgeneration/

📸 Instagram:https://www.instagram.com/emanuelroseauthor/

📘 Facebook:https://www.facebook.com/EmanuelRoseAuthor

▶️ YouTube:https://www.youtube.com/@marketingintheageofai-ec6fx

Connect with Cassie Egli:

💼 LinkedIn:https://www.linkedin.com/in/cassie-egli/

📚 Further Reading and Resources

📝 Read the Blog: AI Visibility Strategy for Brands That Want Recommendations

https://emanuelrose.com/ai-visibility-strategy-for-brands-that-want-recommendations/

🌐 Explore More AI Marketing Insights from Emanuel Rose

https://emanuelrose.com/

📖 Get the Book: Authentic Marketing in the Age of AI

https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

📢 Join the Conversation

When someone asks ChatGPT or another AI platform to recommend a business in your industry, does your brand appear?

💬 Share your experience in the comments. Have you checked how AI platforms describe or recommend your business?

👍 Like this episode for more practical AI marketing insights.

🔔 Subscribe to Marketing in the Age of AI for conversations with marketing experts, entrepreneurs, and innovators who are putting AI to work.

▶️ Subscribe here:https://www.youtube.com/@marketingintheageofai-ec6fx

#MarketingInTheAgeOfAI #EmanuelRose #CassieEgli #AIVisibility #AISEO #AnswerEngineOptimization #GenerativeEngineOptimization #AEO #GEO #SEO #AISearch #AIRecommendations #BrandVisibility #BrandAuthority #MarketingAI #AIForBusiness #B2BMarketing #DigitalMarketing #ContentStrategy #MarketingStrategy

🎙️ Episode Overview

AI is moving beyond experimentation and becoming a practical tool for business growth. But with major AI companies releasing new models at an accelerating pace, how can leaders focus on what actually delivers results?

In this episode of Marketing in the Age of AI, Emanuel Rose explores the agentic pivot—the shift from testing AI tools to building smarter systems that support your team, strengthen your brand, and drive measurable business growth.

Discover why the real opportunity isn't chasing every new AI model, but putting AI to work with a clear strategy.

💡 What You'll Learn

✅ Why businesses need to move from AI experimentation to practical implementation.

✅ How agentic AI can support smarter workflows and business operations.

✅ Why chasing the latest AI models isn't a substitute for strategy.

✅ How leaders can approach AI adoption with business goals in mind.

✅ Why human judgment, brand trust, and effective systems remain essential.

🔍 Episode Highlights

🚀 The Agentic Pivot: Moving from experimenting with AI to building systems that create business value.

🤖 The AI Model Race: Why major AI releases are changing the conversation around AI adoption.

📈 Practical AI Strategy: Focusing on business outcomes instead of adding technology without a clear purpose.

🎯 Smarter Business Systems: Connecting AI implementation with stronger teams, brand trust, and growth.

🔗 Connect and Explore More

Connect with Emanuel Rose:

🌐 Website: https://emanuelrose.com/

💼 LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

📸 Instagram: https://www.instagram.com/emanuelroseauthor/

📘 Facebook: https://www.facebook.com/EmanuelRoseAuthor

▶️ YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Explore Strategic Task AI:

🤖 https://strategictask.ai/

📚 Further Reading and Resources

📝 Read the Blog: The Agentic Pivot — Build AI Advantage Beyond Model Chasing

https://emanuelrose.com/the-agentic-pivot-build-ai-advantage-beyond-model-chasing/

🌐 Explore More AI Marketing Insights:

https://emanuelrose.com/

📖 Get the Book: Authentic Marketing in the Age of AI

https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

📢 Join the Conversation

Are you still experimenting with AI tools, or have you started building AI into your business workflows?

💬 Share your experience in the comments.

👍 Like this video if you found these insights useful.

🔔 Subscribe to Marketing in the Age of AI for practical strategies, expert conversations, and actionable ideas for business growth.

▶️ Subscribe here: https://www.youtube.com/@marketingintheageofai-ec6fx

#MarketingInTheAgeOfAI #EmanuelRose #AgenticAI #AgenticPivot #MarketingAI #AIForBusiness #ArtificialIntelligence #AIAutomation #AIAgents #BusinessGrowth #AIStrategy #MarketingStrategy #Leadership #DigitalTransformation #BusinessAutomation #AIWorkflows #B2BMarketing #FutureOfMarketing

🎙️ Episode Overview

AI can improve productivity, but what happens to the human side of business?

In this episode of Marketing in the Age of AI, Emanuel Rose sits down with Scott Abbott, bestselling author, business strategist, and founder of BossUp, to discuss how organizations can combine AI, business operating systems, and human-centered leadership to drive sustainable growth.

Scott shares his three-step philosophy: Humanize. Systemize. Optimize. Discover why people should come first, how to simplify performance measurement, and how to turn AI-driven efficiency into meaningful business results.

💡 What You'll Learn

✅ Why human-centered leadership matters in AI adoption

✅ How business operating systems help companies scale

✅ Using KPIs, OKRs, and SOPs to measure what matters

✅ How AI supports executive coaching and decision-making

✅ Why productivity gains should create more time for creativity, relationships, and personal growth

👤 Featured Guest

Scott Abbott | Founder of BossUp

Scott is a bestselling author and experienced business leader who helps executives, entrepreneurs, and coaches build stronger organizations through structured operating systems and leadership development.

💼 LinkedIn: https://www.linkedin.com/in/scottabbottabc/

🌐 Leadership resources: https://leadwithscott.com/

⏱️ Episode Highlights

• Agentic AI and the human element

• BossUp's business operating system

• Executive coaching and business growt

• KPIs, OKRs, and measurable performance

• Why human skills matter more with AI

• Humanize, Systemize, Optimize

• AI productivity, burnout, and work-life balance

🔗 Connect & Explore More

Connect with Emanuel Rose

🌐 Website: https://emanuelrose.com/

💼 LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

📸 Instagram: https://www.instagram.com/emanuelroseauthor/

📘 Facebook: https://www.facebook.com/EmanuelRoseAuthor

▶️ YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Connect with Scott Abbott

💼 LinkedIn: https://www.linkedin.com/in/scottabbottabc/

🌐 Website: https://leadwithscott.com/

📚 Further Reading & Resources

📝 Read the Companion Blog: Humanize AI Before You Systemize Growth and Optimize Revenue

https://emanuelrose.com/humanize-ai-before-you-systemize-growth-and-optimize-revenue/

📖 Authentic Marketing in the Age of AI by Emanuel Rose

https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

🚀 Join the Conversation

How are you using AI to improve productivity while keeping people at the center of your business?

💬 Share your thoughts in the comments!

👍 Like this video, 🔔 subscribe, and share it with a business leader exploring AI-driven growth.

#MarketingInTheAgeOfAI #EmanuelRose #ScottAbbott #HumanCenteredAI #AILeadership #BusinessGrowth #BusinessAutomation #ExecutiveCoaching #AIProductivity #BossUp

How can franchises, multilocation businesses, and regulated brands scale social media without sacrificing brand consistency or trust?

In this episode of Marketing in the Age of AI, Emanuel Rose talks with Beth Trejo, founder of Chatterkick, about smarter social media workflows, AI-powered content strategies, and building authentic connections with audiences.

What You'll Learn

✅ How to manage social media approvals and brand compliance

✅ The 80/20 approach to content planning

✅ Using AI for research, reporting, and content creation

✅ Why authentic content builds stronger brand trust

✅ LinkedIn strategies for founders and executives

✅ How to balance brand awareness with conversions

⏱️ Episode Highlights

Choosing the right social platforms

Content for humans vs. AI discovery

The 80/20 content calendar strategy

AI tools and social media workflows

LinkedIn thought leadership

Marketing for franchises and regulated brands

🎙️ Featured Guest

Beth Trejo | Founder of Chatterkick

LinkedIn: https://www.linkedin.com/in/bethtrejo/

Website: https://chatterkick.com/

🔗 Connect & Explore

📝 Read the companion blog:https://emanuelrose.com/social-media-governance-for-scalable-franchise-and-regulated-brand-growth/

🌐 Emanuel Rose:https://emanuelrose.com/

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