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🔍 Generative Engine Optimization (GEO): Winning Visibility in a Zero-Click Search World 🤖📉
Episode Overview:
Search is changing fast—and clicks are no longer guaranteed. In this solo episode of Marketing in the Age of AI, host Emanuel Rose breaks down Generative Engine Optimization (GEO) and what it means for marketers, entrepreneurs, and B2B brands navigating a zero-click reality. Learn how AI tools like ChatGPT and Perplexity surface answers—and how to position your brand as the trusted source inside those answers.
What You’ll Learn:
What GEO (Generative Engine Optimization) is—and how it differs from traditional SEO
Why organic clicks are declining and how to adapt your strategy now
How to build “answer capsules” that AI tools want to cite
How EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) still matters in an AI-first world
Why “share of voice” is replacing clicks as a core KPI
Practical steps to optimize your website, content, and social assets for AI discovery
Episode Highlights:
GEO vs. AEO: Why the distinction matters less than execution
Optimizing content for AI citations across multiple platforms (web, podcasts, Reddit, YouTube)
Structuring content so it reads as a standalone unit of knowledge
Managing reviews, UGC, and social posts as SEO/GEO assets
A short, actionable GEO checklist you can start using today
Connect and Explore More:
🔗 Connect with the Host – Emanuel Rose
Website: https://emanuelrose.com/
LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/
Instagram: https://www.instagram.com/emanuelroseauthor/
Facebook: https://www.facebook.com/EmanuelRoseAuthor
YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx
Further Reading & Resources:
📘 Authentic Marketing in the Age of AI (Book): https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
🧠 Blog Post (Zero-Click GEO Playbook): https://emanuelrose.com/generative-engine-optimization-a-zero-click-playbook-for-b2b-growth/
👍 Like this video if you found it valuable
💬 Drop a comment with your biggest GEO question
🔔 Subscribe for more insights on AI, marketing, and the future of search
#MarketingInTheAgeOfAI #GenerativeEngineOptimization #GEO #AEO #ZeroClickSearch #AIinMarketing #FutureOfSearch #ContentStrategy #SEO #B2BMarketing #Entrepreneurship #SmallBusinessMarketing
View all episodes
By Emanuel RoseEpisode Overview:
Search is changing fast—and clicks are no longer guaranteed. In this solo episode of Marketing in the Age of AI, host Emanuel Rose breaks down Generative Engine Optimization (GEO) and what it means for marketers, entrepreneurs, and B2B brands navigating a zero-click reality. Learn how AI tools like ChatGPT and Perplexity surface answers—and how to position your brand as the trusted source inside those answers.
What You’ll Learn:
What GEO (Generative Engine Optimization) is—and how it differs from traditional SEO
Why organic clicks are declining and how to adapt your strategy now
How to build “answer capsules” that AI tools want to cite
How EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) still matters in an AI-first world
Why “share of voice” is replacing clicks as a core KPI
Practical steps to optimize your website, content, and social assets for AI discovery
Episode Highlights:
GEO vs. AEO: Why the distinction matters less than execution
Optimizing content for AI citations across multiple platforms (web, podcasts, Reddit, YouTube)
Structuring content so it reads as a standalone unit of knowledge
Managing reviews, UGC, and social posts as SEO/GEO assets
A short, actionable GEO checklist you can start using today
Connect and Explore More:
🔗 Connect with the Host – Emanuel Rose
Website: https://emanuelrose.com/
LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/
Instagram: https://www.instagram.com/emanuelroseauthor/
Facebook: https://www.facebook.com/EmanuelRoseAuthor
YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx
Further Reading & Resources:
📘 Authentic Marketing in the Age of AI (Book): https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
🧠 Blog Post (Zero-Click GEO Playbook): https://emanuelrose.com/generative-engine-optimization-a-zero-click-playbook-for-b2b-growth/
👍 Like this video if you found it valuable
💬 Drop a comment with your biggest GEO question
🔔 Subscribe for more insights on AI, marketing, and the future of search
#MarketingInTheAgeOfAI #GenerativeEngineOptimization #GEO #AEO #ZeroClickSearch #AIinMarketing #FutureOfSearch #ContentStrategy #SEO #B2BMarketing #Entrepreneurship #SmallBusinessMarketing