Building Stacklist

Episode Stack: https://stackl.ist/4bYzGBc

Surfbreak has a job title that is quite different than most: Director of Happiness and Gratitude. Dani is that Director of Happiness, and the role is less abstract than it sounds. Her problem was that answering "where should I eat" was eating the hours she needed for the rest of the work.

This episode is about what she did with that problem, and what a

608-member community in Hawaii decided its local knowledge was worth

organizing.

Dani joins Ivanha to talk about Surfbreak, the digital nomad community

founded five years ago by RJ Martin, now running in Honolulu and Puerto

Escondido. She explains how the community screens for values instead of resumes, what happened when Stacklist co-founders Kyle and Martina

stayed at the Hawaii house, and how one hike turned into a hub:

restaurants, cinemas, and places worth the drive, built as stacks of

cards and handed to every arriving member as a QR code.

IN THIS EPISODE

• Why Surfbreak runs an application and a background check, and what they are actually screening for
• The economics of a "Director of Happiness and Gratitude" role, and why
• Surfbreak funds one
• What 608 members over five years produced, including three marriages
• How a half-hour hike with a Stacklist co-founder became a company-wide decision
• The pauhana where former members built the first stack of
• recommendations together
• Why the QR code changed Surfbreak's relationship with local restaurant
• owners, not just its guests Dani's three-part answer on what makes a community worth joining: gratitude, teamwork, laughter

CHAPTERS

0:00 Welcome and what a Director of Happiness and Gratitude does

0:26 Surfbreak, RJ Martin, and the ohana principle

1:18 608 members and three marriages

2:46 The job: making success conscious

4:27 How to join: application, background check, two locations

6:41 How Surfbreak uses Stacklist

8:38 Meeting Kyle on a hike

13:14 Keeping the stack alive

15:39 Advice: gratitude, teamwork, laughter

19:23 The Puerto Escondido location

21:15 Aloha

ABOUT THE GUEST

Dani Jines is Director of Happiness and Gratitude at

Surfbreak, a community of digital nomads with locations in Honolulu, Hawaii and Puerto Escondido, Mexico. Surfbreak was founded roughly five years ago by RJ Martin and now counts 608 members. Membership runs through an application and a background check.

Episode Stack: https://stackl.ist/4xklECk

Mitch is one of Stacklist's newest customers, and this episode of Building Stacklist is his story. Investment Current started with one friend asking to be taught. It grew into a live trading room and a four-course school.

Along the way, years of ad spend on Google, Meta, LinkedIn, and X never worked. Now he is building a branded content hub on Stacklist, where almost six years of recorded live trading sessions become organized, browsable stacks. People can actually find them. So can the AI tools they ask.

Episode stack: https://stackl.ist/4gT1TfZ

Nick started as Stacklist's growth lead the same week Ivanha started in marketing. A month in, they compared notes and it turned into an honest look at what it takes to sell something people don't have a word for yet.

They talk about where the outreach is going, why real estate is the first focus, and what's landing versus what isn't. From there they get into the challenges, the tests, and the month-one learnings.

In this episode:

[0:00] The growth motion so far
[1:00] Why we're starting with real estate
[2:41] What we learned about our ICP
[4:23] Selling through an existing network
[5:14] The hardest part: no category to sell into
[7:04] Getting found in AI answers
[8:42] Why helping outperforms pitching
[13:21] What actually lands on a demo
[17:24] The bet we're making

Episode Stack: https://stackl.ist/4xTXmA7

Every Hub a client loves started as a blank screen and a strategy doc. Ivanha sits down with Kash from the Stacklist concierge team to walk through everything that happens between "client signs on" and "client opens their Hub for the first time."

Kash is one of the concierge specialists who build client Hubs end to end. She breaks down what a content concierge actually does, how a strategy turns into a finished Hub of stacks and cards, why a demo Hub matters as much as the real thing, and the weekly Hub refresh that keeps everything current.

In this episode:

[00:00:00] Intro

[00:00:26] What the concierge team is and what it does

[00:02:01] How a Hub gets built

[00:02:49] Live demo! A real Hub pitch

[00:05:49] The hardest part: does this card earn its place?

[00:06:43] Favorite Hubs to build

[00:08:02] The story behind Kash's first Hub (Hawaii event!)

[00:09:22] How we keep Hubs current

[00:11:01] The five-year-old test

[00:12:11] What Kash is stacking

Episode stack: https://stackl.ist/4thLgx3

The internet was built for humans. But the fastest-growing users of the internet are now AI agents. They read the same pages over and over, burning tokens to figure out what each piece of content is. There's no shared language for any of it.

In this episode of Building Stacklist, we explain ACP (Atomic Content Protocol), the open standard we built. ACP is why a Stacklist card is already structured the way agents want to read it.

The conversation walks through why a protocol matters more than another app. What 84% token savings looks like in a live benchmark. And why standardization at the content layer is the kind of infrastructure that has to exist before agentic search and discovery can truly work at scale.

Topics
- Why the internet's current structure breaks down once agents are doing the reading
- The SMTP analogy: how a shared protocol turned email from walled gardens into a network
- Why ACP is a protocol, not an app
- The 84% token savings benchmark, demoed live
- JSON-LD is for crawlers; ACP is for agents (and why both layers matter)
- Building Stacklist on ACP: cards, stacks, and search
- How to start using ACP today

Chapters
- [00:00] Intro
- [01:25] The dumpster fire that is the downloads folder
- [07:40] Why a protocol, not an app (SMTP analogy)
- [09:19] Internet was built for humans; agents are the new users
- [10:51] The 84% token savings benchmark, demoed live
- [15:31] What this means for Stacklist users
- [19:20] Inside an ACP-enriched card and stack
- [23:04] What the world looks like if ACP wins
- [24:22] Where to start

Links to use ACP
- Atomic Content Protocol: https://atomiccontentprotocol.org
- NPM package: https://www.npmjs.com/settings/atomic-content-protocol/packages

Episode Stack: https://stackl.ist/4nhCOvD

Summary

Join us as we take you on a journey through our whirlwind experience at Blue Startups in Hawaii. From the unexpected tsunami warning to the intense focus on customer interviews, we navigated challenges and breakthroughs that reshaped our startup's path. You'll hear about our adventures, the pivotal moments that defined our strategy, and the camaraderie that fueled our progress. Whether it's the surreal co-living at Surf Break or the excitement of being named a finalist at the Fast Company Design Awards, this episode is packed with insights and stories that highlight the highs and lows of our entrepreneurial journey. Tune in to discover how we turned challenges into opportunities and what's next on our horizon. Mahalo for being part of our adventure!

Martina and Kyle, Co-Founders of Stacklist, are back after a short hiatus focusing on the Stacklist product and company. 

They share some of the ups-and-downs of the past few months, thoughts and learnings, and some new updates. 

They also reveal their participation in Blue Startups Cohort #17 in Hawaii. 

Listen in for an honest conversation about the challenges of user growth, investment, and the next steps for Stacklist.

In this episode of "Building Stacklist," hosts Kyle and Martina are joined by  Lazar Ristic as they kick off the new year with reflections, predictions, and plans for the future of Stacklist. 

Dive into the journey of building a startup, where speed, innovation, and user experience are at the forefront. Lazar shares his transition from graphic design to leading mobile development with a focus on optimizing development speed using Flutter. 

The team discusses goals for 2025, including growing their user base to 10,000 Members and improving ease of use and confidence in their product. 

Listen in as they share insights on team dynamics, agile development, and maintaining a startup mindset while aiming for growth and excellence. 

Whether you're a startup enthusiast or building your own business, this episode offers valuable lessons on the entrepreneurial path.

We celebrate a significant milestone in our startup journey as we receive our first investment, marking a new chapter for Stackless. The episode dives into discussions about investor engagement, strategic planning, and emotional reflections on growth and future goals. 

• Celebrating our first investment and what it means for our journey 
• Reflecting on feedback and improving our investor communication 
• Discussing the vital role of milestones in our planning process 
• Acknowledging emotional highs and practical strategies in entrepreneurship 
• Preparing for the next steps and user growth goals

Summary

In this engaging conversation, Kyle Hudson, Ivanha, and Ian discuss their personal experiences, the evolution of their respective companies, Jam and Stacklist, and the challenges and joys of remote work. They delve into marketing strategies, community building, and the importance of storytelling in content creation. The discussion highlights the significance of creating a vibrant company culture, the role of technology in enhancing productivity, and the need for authentic engagement with users. The conversation wraps up with insights on how to effectively share knowledge and foster connections within their communities.