In this episode, I discuss the importance of differentiation in business and the challenges of achieving it. I share my experience in developing a new offer and the frameworks I discovered to create a unique value proposition.
In this episode, I explain that differentiation occurs when the who, what, and how of a business are combined effectively. I emphasize the need to narrow down the target audience, the problem being solved, and the specific process or path offered. I also highlight the significance of differentiation in competitive markets and how it helps small businesses gain a foothold.
Differentiation is crucial for businesses to stand out from competitors.
Combining the who, what, and how of a business creates differentiation.
Narrowing down the target audience, problem, and process helps in effective differentiation.
Differentiation is essential for small businesses to compete in crowded markets.00:00 - Introduction and Importance of Differentiation
01:27 - The Need for Differentiation in a New Offer
05:19 - Combining the Who, What, and How
07:16 - Narrowing Down the Differentiation
09:11 - Differentiation through Process or Path
10:37 - Importance of Differentiation in Competitive Markets
13:05 - Winning Customers through Differentiation
14:01 - Losing the Need for Differentiation as a Brand Grows
