In this episode, Jason Osborn interviews Diane Reiner, owner of Main Street THRIVE, a small business consulting firm, about the lessons she’s learned building her business. Diane shares the importance of being prepared early on, especially with marketing, identifying your target audience, and focusing on providing value and building genuine relationships rather than being overly sales focused. She also discusses common challenges like standing out in a crowded digital space and managing time as a business owner, while emphasizing the role of community, connection, and AI tools in supporting growth.

To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/