Founder journeys are never the same. Today we're talking with someone who started their career as a musician, had a layover as a financial advisor, and is now a founder of a startup that is currently raising in one of the toughest fundraising environments we've seen. Join us in today's conversation with Reese Harper, CEO of Elements, and investor Gavin Christensen of Kickstart (a VC firm for startups in Utah, Colorado, and the Mountain West) as we bring you both sides of a Perfect Pitch. In this episode, we'll talk about:

How Reese's content creation helps him understand his customer's better

Gavin's investor perspective on whether an entrepreneur should invest in thought leadership

Reese's tactical approach to attracting top-of-the-line talent to his exec team

Advice for fundraising entrepreneurs when an investor says "no"