Jeron Paul is a 4x founder and a defining entrepreneur in the Utah ecosystem. Most recently, Jeron was the Co-founder & CEO of Spiff, the leading incentive compensation platform which he successfully sold to Salesforce in one of the most strategic acquisitions in the space. Before Spiff, Jeron founded and sold Boardlink, Scalar, and CapShare.

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00:00 Breaking into VC by selling a 401k and working for free.

06:30 Learning what not to do from dysfunctional venture cultures.

19:40 How to double your price when a giant tries to lock you up.

26:50 Why "Founder Mode" requires being in the technical weeds.

34:10 Identifying your acquirer on Day 1.

44:30 Why a small first exit is the secret to a massive second home run.

01:03:15 Why UX is a CEO-level concern, not a department.

01:15:20 The "Infinite Scale" framework for evaluating your management team.

01:21:40 The ultimate success metric.

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Gavin Christensen founded Kickstart in 2008, establishing the region’s first seed-stage venture fund.

You can follow Gavin on LinkedIn.

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Kickstart is the Mountain West’s most experienced and active early-stage venture capital fund. Kickstart provides pre-seed & seed funding to ambitious tech founders across Utah & Colorado with a focus on AI, B2B SaaS, and frontier tech.

See Kickstart’s full investment portfolio here.

Every entrepreneur is trying to solve a problem with their startup. To prove you're the person for the job, how do you become an expert yourself? We're talking with an entrepreneur who has accomplished just that. Join us in today's conversation with Alex Shamir, Co-Founder at Yofi, and investor Tanner Potter of Kickstart (a VC firm for startups in Utah, Colorado, and the Mountain West) as we bring you both sides of a Perfect Pitch. In this episode, we'll talk about:

How Alex's experience at Nike and Apple drove her interest in tackling data integrity and policy abuse in e-commerce

The difference between understanding the problem your startup is solving and being obsessed with it

Why entrepreneurs should trust their gut, iterate quickly, and make hard decisions, like firing when necessary, to drive success

If investors consider the age of an entrepreneur when investing

Kickstart is the Mountain West’s most experienced and active early-stage venture capital fund. Kickstart provides pre-seed & seed funding to ambitious tech founders across Utah & Colorado with a focus on AI, B2B SaaS, and frontier tech.See Kickstart’s full investment portfolio here.

Running a startup is like building a car while you're driving. We're talking with an entrepreneur who does it all while staying buckled in. Join us in today's conversation with Wade Anderson, President and COO of Elements, and investor Tanner Potter of Kickstart (a VC firm for startups in Utah, Colorado, and the Mountain West) as we bring you both sides of a Perfect Pitch. In this episode, we'll talk about:

Starters and joiners: why you don't need to be a founder to be an entrepreneur

The steps Wade took to determine whether Elements had product-market fit

How investors look at product retention and usage data when evaluating a company

Details on Wade's feedback strategy and how it helps him remain self-aware

Startup sales—the phrase alone is enough to stress a founder out. We're bringing in two experts who will help unlock the secret to sales success. Join us in today's conversation with Aaron McReynolds and Ryan Harris, co-founders of Alysio, and investor Kat Kennedy of Kickstart (a VC firm for startups in Utah, Colorado, and the Mountain West) as we bring you both sides of a perfect pitch. In this episode, we'll talk about:

How Alysio nailed down big customers early on in their startup journey and their advice to founders struggling with customer acquisition

The components that make a good sales organization

Common blind spots that trip up sales teams

Why Kat is so excited about Alysio's financial model and how entrepreneurs can improve their company's model

Can VCs be founders too? We're talking with Kickstart's founding partners to understand how Kickstart…was kickstarted. Join us in today's conversation with investors Gavin Christensen, Alex Soffe, and Dalton Wright of Kickstart (a VC firm for startups in Utah, Colorado, and the Mountain West), as we bring you both sides of a Perfect Pitch. In this episode, we'll talk about:

The slow grind of Kickstart's everyday life in the early days

Why no one took Utah VCs seriously and why that has changed

Low points in Kickstart's history and how the team survived

What is next in Kickstart's story…

We're breaking our regular format with a new kind of episode, with a founder who is serving some spicy opinions on how an entrepreneur can succeed. Join us in today's conversation with Taylor Margot, Founder and CEO of Keys, and investor Tanner Potter of Kickstart (a VC firm for startups in Utah, Colorado, and the Mountain West) as we bring you both sides of a Perfect Pitch. In this episode, we'll talk about the following "hot takes":

Why Taylor believes founders should stop listening to advice from investors (yes, this is on a podcast from investors to entrepreneurs!)

Tanner's suggestion for founders to list the top three reasons why their businesses will die on their pitch decks

Whether or not founders actually research the VCs they're talking to (and if it matters!)

Why VCs want to invest in entrepreneurs deeply embedded in a space rather than "trend-preneurs"

We're welcoming a new voice to the show! This Kickstart investor started his career at powerhouses like Vivint and Nike. Today, he's a product-market fit expert investing in tech-obsessed founders across the Mountain West. Join us in our conversation with investors Tanner Potter and Kat Kennedy of Kickstart (a VC firm for startups in Utah, Colorado, and the Mountain West) for a special episode of Perfect Pitch. In this episode, we'll talk about:

How product has impacted Tanner and Kat's careers—and how that experience manifests in their investing habits

Advice to founders on creating their pitch decks and the importance of storytelling

Why Kickstart didn't hire Tanner the first time he applied (awkward)

How product and sales have shaped the Mountain West ecosystem

We talk a lot about how to grow your startup on this show. But once you've mastered the startup part, how do you ensure you don't get left behind as a leader? Join us in today's conversation with Dave Grow, CEO of Lucid Software, and investor Gavin Christensen of Kickstart (a VC firm for startups in Utah, Colorado, and the Mountain West) as we bring you both sides of a Perfect Pitch. In this episode, we'll talk about:

Why Dave was compelled to apologize to the first person he managed at Lucid Software

How Dave developed the habit to "give away his legos"

When it's valuable to hire specialists versus generalists

What mistakes Gavin has seen founders make that prohibit them from growing with their company

It's easy to get caught up in defining your startup with industry buzz words. We're speaking with a founder who is fighting against being placed in a box. Join us in today's conversation with Riley Hughes, Founder & CEO of Trinsic, and investor Dalton Wright of Kickstart (a VC firm for startups in Utah, Colorado, and the Mountain West) as we bring you both sides of a Perfect Pitch. In this episode, we'll talk about:

Kickstart's announcement on opening an office in Denver this summer

What digital identity means and how it impacts you and your privacy

How Riley transitioned from a scooter handlebar startup to sovereign identity

Why entrepreneurs shouldn't worry about being the "pioneer problem-solver" in a market

Why many founders shy away from being labeled as a Web3 company

Among the difficult things founders have to face, layoffs may be the worst. We sat down with a CEO who draws back the curtain on a difficult but often necessary part of startup life. Join us in today's conversation with PJ O'Neil, Co-Founder and CEO of Elements, and investor Gavin Christensen of Kickstart (a VC firm for startups in Utah, Colorado, and the Mountain West) as we bring you both sides of a Perfect Pitch. In this episode, we'll talk about:

• What makes Denver and the Mountain West ripe ground for founders

• Why PJ's cold email pitch stood out to Gavin

• PJ's experience in making difficult layoffs at Nomad

• Layoffs: what you should and shouldn't do