On today’s show, we’ll be shifting our thinking to the customer by speaking with Sean Doyle, CEO, and Principal of Fitzmartin. Sean has spent the last 27 years running a B2B (business to business) sales and marketing consultancy helping executives of businesses grow and overcomes sales and marketing barriers based on groundbreaking research in behavioral change. He's an author, speaker, and advisor for small to mid-sized businesses ranging from $5MM to $250MM. SeanMDoyle.com was created to give people the tools to build their business with the vision to change the way executives at small and mid-sized businesses think about and leverage marketing as a serious business tool.

Main Takeaways:

The importance of understanding sales within marketing

Changing a company’s story arch

Cognitive Marketing

See full show notes by clicking “Episode Website” below.

You can connect with Sean on LinkedIn(@SeanMDoyle) or email [email protected]. Visit his website https://seanmdoyle.com/ to learn more about his book and free videos. Also, Check out https://fitzmartin.com/ if you think they may be able to help you grow your business.

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