In this episode, Tom speaks with Shlomi Ashkenazi, Head of Brand at Cybellum, about the importance of building a strong brand narrative for businesses, especially in the B2B space.

They also discuss:

💡 The value of branding alongside performance marketing and how it can drive exponential returns in the long run

💡 The process of "brand engineering" – understanding the customer, mapping their pains and needs, analyzing the competitive landscape, and crafting a focused narrative that resonates with the target audience

💡 Practical examples from Shlomi's experience at Cybellum

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