This week, we explore the role of AI in content marketing with Joe Unhammer, an SEO strategist. We discuss the potential benefits and pitfalls of using AI for content creation, the importance of human oversight and creativity, and how search engines like Google are adapting to the influx of AI-generated content.

We also chat about the competitive landscape, with platforms like TikTok and Apple potentially posing a threat to Google's dominance in search and content discovery. Joe offers insights into how these tech giants might adapt and innovate in response to the rise of AI-powered content and conversational interfaces.

More about Entail AI:

Website: ⁠⁠⁠⁠⁠⁠⁠https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link ⁠⁠⁠⁠⁠⁠⁠

LinkedIn:⁠ ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/entailai⁠

More about Joe Unhammer:

LinkedIn: https://www.linkedin.com/in/junhammer/

In this episode, Eugina Jordan, a seasoned marketing professional with a diverse background, shares her expertise on effective go-to-market strategies in the telecom industry.

Eugina discusses the unique challenges and approaches required for B2B marketing, particularly in sectors with long sales cycles and complex products.

More about Entail AI:

Website: ⁠⁠⁠⁠⁠⁠https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link ⁠⁠⁠⁠⁠⁠

LinkedIn:⁠ ⁠⁠⁠⁠⁠https://www.linkedin.com/company/entailai⁠

Join us as we dive deep into the world of tech marketing with tech marketing expert James Ryan.

With years of experience in developing go-to-market strategies for startups and refining products for customer appeal, James shares his invaluable insights and approaches to cost-effective product marketing strategy and execution.

More about Entail AI:

Website: ⁠⁠⁠⁠⁠https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link ⁠⁠⁠⁠⁠

LinkedIn:⁠ ⁠⁠⁠⁠https://www.linkedin.com/company/entailai⁠

Join us as we sit down with Matthew Holman, to discuss his insights on using content marketing to build brand perception and drive growth.

He shares his experience with leveraging different channels like newsletters, podcasts, and social media, and offers valuable tips for creating engaging content that resonates with your target audience.

More about Entail AI:

Website: ⁠⁠⁠⁠https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link ⁠⁠⁠⁠

LinkedIn:⁠ ⁠⁠⁠https://www.linkedin.com/company/entailai⁠

More about Matthew Holman:

LinkedIn: https://www.linkedin.com/in/holman-matthew/

This week's expert, Gilad Bechar, co-founder and CEO of Moburst, shares his expertise on leveraging influencer marketing to drive growth for brands.

Gilad delves into the nuances of paid vs. influencer marketing, the challenges of measuring performance, and the importance of authenticity.

More about Entail AI:

Website: ⁠⁠⁠https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link ⁠⁠⁠

LinkedIn:⁠ ⁠⁠https://www.linkedin.com/company/entailai⁠

More about Gilad Bechar:

LinkedIn: https://www.linkedin.com/in/begilad/

In this episode, Sam Mendelsohn, an e-commerce expert and co-founder of Workspace6 , shares his journey of building and maintaining a thriving online community for e-commerce founders.

He delves into the challenges, strategies, and principles behind creating an engaged and valuable community, offering practical insights for anyone looking to foster a vibrant online space.

More about Entail AI:

Website: ⁠⁠https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link ⁠⁠

LinkedIn:⁠ ⁠https://www.linkedin.com/company/entailai⁠

More about Sam Mendelsohn:

LinkedIn: https://www.linkedin.com/in/sam-mendelsohn-w6-b7216794/

Ben Grynol, Head of Growth at Levels, a metabolic health company, shares his insights on driving growth through content marketing, influencer collaborations, and leveraging a lean team with effective delegation strategies.

Overall, this episode offers valuable insights into content-driven growth strategies, particularly in the health tech sector.

More about Entail AI:

Website: ⁠https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link ⁠

LinkedIn:⁠ https://www.linkedin.com/company/entailai⁠

More about Ben Grynol: https://www.linkedin.com/in/bengrynol/

In this episode we welcome back Al Sargent, Senior Director of Product Marketing at ArangoDB, who shares his insights on solving content creation challenges and scaling marketing efforts efficiently.

The discussion covers the growing importance of video content, the role of brand ambassadors, leveraging AI for content creation and repurposing, and streamlining the content creation process.

More about Entail AI:

Website: https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link

LinkedIn: https://www.linkedin.com/company/entailai

More about Al Sargent:

LinkedIn: https://www.linkedin.com/in/alsargent/

In this episode, Brandon Liebowitz, an SEO expert and entrepreneur, shares his insights on optimizing the SEO conversion funnel. He discusses the importance of balancing user experience with search engine optimization, creating a multi-channel content strategy, and leveraging AI for content creation.

More about Entail AI:

Website: https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link

LinkedIn: https://www.linkedin.com/company/entailai

More about Brandon Leibowitz:

LinkedIn: https://www.linkedin.com/in/brandonleibowitz/

In this episode, Alex Love, Vice President of Marketing and Communications at Riva Solutions, shares insights into the unique world of public sector marketing.

She discusses the importance of leveraging user-generated and employee-generated content to humanize the brand, build trust, and effectively reach government agencies.

More about Entail AI:

Website: https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link

LinkedIn: https://www.linkedin.com/company/entailai

More about Alex Love:

LinkedIn: https://www.linkedin.com/in/alexslove/