Are you leveraging the power of video to drive real business impact? 

Enrique Olives, Head of Product Marketing at Vyond shares insights on why modern marketers must embrace video as the supreme content format for cutting through the noise. He shares creative tactics for using video across your entire marketing and sales funnel - from brand awareness to conversion.

Whether you're producing videos in-house or leveraging an enterprise-grade platform, this episode will open your eyes to video's vast potential for any B2B marketing organization. 

More about EntailAI:

More about Enrique Olives:

LinkedIn: https://www.linkedin.com/in/enriqueolives/

Welcome to season 2 of The Entail AI Podcast!

In this episode, we dive into the role of open source projects in B2B marketing with Greg Chase, Director of Product Marketing at PagerDuty.  Discover the secrets behind leveraging open source projects to drive growth and engagement in your business.

More about EntailAI:

More about Gregory Chase:

LinkedIn: https://www.linkedin.com/in/gregorychase/

In our latest episode we dive deep into the world of organic content with Kathy Bryan, EVP of Marketing at Electives.

In this episode, Tom speaks with Shlomi Ashkenazi, Head of Brand at Cybellum, about the importance of building a strong brand narrative for businesses, especially in the B2B space.

They also discuss:

💡 The value of branding alongside performance marketing and how it can drive exponential returns in the long run

💡 The process of "brand engineering" – understanding the customer, mapping their pains and needs, analyzing the competitive landscape, and crafting a focused narrative that resonates with the target audience

💡 Practical examples from Shlomi's experience at Cybellum

For more information about EntailAI, visit our website or LinkedIn:

LinkedIn: ⁠https://www.linkedin.com/company/entailai ⁠

Website: ⁠https://entail.ai/?utm_source=spotify&utm_medium=social&utm_campaign=podcast-links&utm_content=podcast-link⁠

The world of cybersecurity marketing may be complex, but it's not an impossible code to crack.

We also covered

For more information about EntailAI, visit our website or LinkedIn:

LinkedIn: https://www.linkedin.com/company/entailai

Website: https://entail.ai/?utm_source=spotify&utm_medium=social&utm_campaign=podcast-links&utm_content=podcast-link

How do you adapt to marketing and search when generative AI is changing the game?

In this episode, we dive into the opportunities and challenges facing marketers in the age of AI with Ryan Pollock, marketing expert.

He provides unique insights on how tools like ChatGPT threaten Google's ad model by reducing clicks. We discuss the shift away from Google searches toward AI assistants for queries.

Ryan explains why thoughtful, authoritative content is still critical for establishing trust.

Other topics include:

For more information about EntailAI, visit our website or LinkedIn:
LinkedIn: https://www.linkedin.com/company/entailai
Website: https://bit.ly/3UWApLJ

Tune in for an enlightening look at the renewed power of authentic content marketing.

In this episode, we speak with B2B marketing expert Lora Osborn about how marketers can cut through the noise and connect authentically in an AI-saturated world.

Lora shares insightful tactics on owned, earned, and organic social media and why high-quality, customer-focused content will be key for growth in 2024 and beyond.

For more information about EntailAI, visit our website or LinkedIn:

LinkedIn: https://www.linkedin.com/company/entailai

Website: https://bit.ly/3UWApLJ

Looking to discover the secrets of SaaS Growth?

In our latest episode, we sat down with Lomit Patel, CMO at Tynker, who has scaled marketing for startups like Roku and Texture/Apple News. 

Lomit unpacks marketing fundamentals, how to utilize SEO and UGC, video content and how to understand your value proposition and target audience.

For more information about EntailAI, visit our website or LinkedIn:

LinkedIn: https://www.linkedin.com/company/entailai

Website: https://entail.ai/

Ready to break through the noise and forge meaningful connections with your customers?

Tune into our latest episode with Oleg Lebedev, head of marketing at Vnoska, where we dive into marketing strategies that balance high-tech tools with high-touch relationships.

From learning how to rapidly create engaging SEO content at scale with AI, to tips for nailing creative, expert-led video content, this episode has it all!

For more information about EntailAI, visit our website or LinkedIn:

LinkedIn: https://www.linkedin.com/company/entailai

Website: https://entail.ai/

What lies ahead for content creators working with generative AI and LLMs?

Join us as we explore the world of AI-powered content creation with B2B expert Amy Tobin. Whether you're a marketer, content creator, or simply curious about the future of content, this episode is a must-listen.

For more information about EntailAI, visit our website or LinkedIn:

LinkedIn: https://www.linkedin.com/company/entailai

Website: https://entail.ai/