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Navigating generative AI's impact on marketing with Ryan Pollock
How do you adapt to marketing and search when generative AI is changing the game?
In this episode, we dive into the opportunities and challenges facing marketers in the age of AI with Ryan Pollock, marketing expert.
He provides unique insights on how tools like ChatGPT threaten Google's ad model by reducing clicks. We discuss the shift away from Google searches toward AI assistants for queries.
Ryan explains why thoughtful, authoritative content is still critical for establishing trust.
Other topics include:
For more information about EntailAI, visit our website or LinkedIn:
LinkedIn: https://www.linkedin.com/company/entailai
Website: https://bit.ly/3UWApLJ
View all episodes
By Entail AIHow do you adapt to marketing and search when generative AI is changing the game?
In this episode, we dive into the opportunities and challenges facing marketers in the age of AI with Ryan Pollock, marketing expert.
He provides unique insights on how tools like ChatGPT threaten Google's ad model by reducing clicks. We discuss the shift away from Google searches toward AI assistants for queries.
Ryan explains why thoughtful, authoritative content is still critical for establishing trust.
Other topics include:
For more information about EntailAI, visit our website or LinkedIn:
LinkedIn: https://www.linkedin.com/company/entailai
Website: https://bit.ly/3UWApLJ