In this episode, Kristin Maranki, a seasoned marketing leader, shares her approach to leveraging customer insights and creating targeted content for successful account-based marketing (ABM) campaigns.

She discusses the importance of understanding your audience's pain points, conducting thorough market research, and collaborating with sales teams to align on target accounts and messaging.

More about Entail AI:

Website: https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link

LinkedIn: https://www.linkedin.com/company/entailai

More about Kristin Maranki:

LinkedIn: https://www.linkedin.com/in/kristinmaranki/

In this episode, we sit down with Sonja Mehta Sidhpura, the Director of Product Marketing at Twilio Segment, who shares her expert approach to product marketing success, navigating challenges, and leveraging data to drive impact.

More about Entail AI:

Website: https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link

LinkedIn: https://www.linkedin.com/company/entailai

More about Sonja Mehta Sidhpura:

LinkedIn: https://www.linkedin.com/in/soniamehtasidhpura/

In this episode, we sit down with product marketing veteran Al Sargent to discuss his expert approach to making sales enablement work.

From developing positioning guides and objection handling documents to creating engaging training sessions, Al shares his time-tested methods for equipping sales teams with the knowledge and tools they need to close more deals.

Whether you're a seasoned product marketer or just starting out, this episode offers practical advice and actionable tips for taking your sales enablement efforts to the next level.

More about Entail AI:

LinkedIn: https://www.linkedin.com/company/entailai

Website: https://bit.ly/3SZh5fo

More about Al Sargent:

LinkedIn: https://www.linkedin.com/in/alsargent/

Staying focused, resisting distractions, and finding the right balance between trying new tactics and sticking to proven strategies are only a few of the challenges that marketing leaders face.

In this episode, our guest Rob Freedman, vice president of growth at Zuper, tackles these challenges and shares his insights on developing effective marketing strategies to reach diverse audiences across multiple industries.

More about Entail AI:

Website: https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link

LinkedIn: https://www.linkedin.com/company/entailai

More about Rob Freedman:

LinkedIn: https://www.linkedin.com/in/robfreedman/

This week, marketing leader Michael Ortega shares his strategies for authentic developer marketing.

From prioritizing educational content like tutorials and how-tos, to making engineers "famous" by amplifying their voices, Michael offers practical tips for breaking through the noise and building trust with developer audiences.

More about EntailAI:

More about Michael Ortega:

LinkedIn: https://www.linkedin.com/in/michaelortega1/

In this episode, Tom Amitay sits down with Eric Thum, Head of Marketing at VTS. Eric shares his expert insights into developing compelling brand narratives that truly resonate with B2B audiences and drive growth.

Hear Eric break down how VTS takes a bold, creative approach to branding, such as their recent "Kill the Key Card" campaign for their tenant experience product.

He also dives into how to create authentic, influential customer storytelling through video content, discussing how VTS leans heavily on testimonials from their top customers. He also discusses balancing quality vs. velocity for content production.

More about Entail AI:

Website: https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link

LinkedIn: https://www.linkedin.com/company/entailai

More about Eric Thum:

LinkedIn: https://www.linkedin.com/in/ericthum1/

This episode Tom sits down with Eyal Nir, the Head of Growth Marketing at Taboola.

Eyal shares his approach to multichannel marketing and the challenges of managing a complex marketing operation across various channels.

More about Entail AI:

Website: https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link

LinkedIn: https://www.linkedin.com/company/entailai

More about Eyal Nir:

LinkedIn: https://www.linkedin.com/in/eyal-nir-74aa1761/

In this episode Tom interviews Head of Brand Marketing, Demand and Content at Tyk, Jason Miller.

They dive deep into the changing landscape of content marketing in the age of AI.

From the impact of AI technologies like ChatGPT to the resurgence of organic community-driven strategies, this insightful conversation covers it all.

More about Entail AI:

Website: https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link

LinkedIn: https://www.linkedin.com/company/entailai

More about Jason Miller:

LinkedIn: https://www.linkedin.com/in/jsnmiller/

Join us in this episode as we explore the world of product marketing with Nancy Boas, an experienced professional in the AI industry. 

Discover why companies should adopt a journalistic mindset in their content creation and explore Google's potential evolution in the ever-changing landscape of online search. 

More about Entail AI:

Website: https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link

LinkedIn: https://www.linkedin.com/company/entailai

More about Nancy Boas:

LinkedIn: https://www.linkedin.com/in/nancyboas/

This week, we spoke with Dirk Nicol, an industry veteran from Input Ouput (IOHK) about innovative growth strategies for companies in emerging tech fields like blockchain, AI, and beyond.

Dirk shares insights from his experience on driving innovation, experimenting with new ideas, building an organization's capabilities, and leveraging the latest technology trends.

More about EntailAI:

More about Dirk Nicol:

LinkedIn: https://www.linkedin.com/in/dirk-nicol/