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Leveraging customer insights for effective account-based marketing with Kristin Maranki
In this episode, Kristin Maranki, a seasoned marketing leader, shares her approach to leveraging customer insights and creating targeted content for successful account-based marketing (ABM) campaigns.
She discusses the importance of understanding your audience's pain points, conducting thorough market research, and collaborating with sales teams to align on target accounts and messaging.
More about Entail AI:
Website: https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link
LinkedIn: https://www.linkedin.com/company/entailai
More about Kristin Maranki:
LinkedIn: https://www.linkedin.com/in/kristinmaranki/
View all episodes
By Entail AIIn this episode, Kristin Maranki, a seasoned marketing leader, shares her approach to leveraging customer insights and creating targeted content for successful account-based marketing (ABM) campaigns.
She discusses the importance of understanding your audience's pain points, conducting thorough market research, and collaborating with sales teams to align on target accounts and messaging.
More about Entail AI:
Website: https://entail.ai/?utm_source=podcast&utm_campaign=podcast-links&utm_content=description-link
LinkedIn: https://www.linkedin.com/company/entailai
More about Kristin Maranki:
LinkedIn: https://www.linkedin.com/in/kristinmaranki/