In this episode of The Venture, we discuss the challenge of entering a highly competitive Chinese market without a local partner, the importance of being data driven to understand the customer, and how to embrace a culture of failing and learning in order to scale. Jesper Jos Olsson, group CEO and founding partner of White Peak Real Estate, explains the company's unshakeable commitment to green and sustainable development and its innovative, community-based concept for urban living.

Comments and opinions expressed by interviewees are their own and do not represent or reflect the opinions, policies, or positions of McKinsey & Company or have its endorsement.

See www.mckinsey.com/privacy-policy for privacy information