In today’s episode of The Growth Focus Podcast, Gary Lafferty speaks with Noah Landow, the founder and CEO of Macktez, a technology consulting firm with nearly 30 years of success.

Noah shares how he built a durable business by untangling complex tech challenges without needing massive teams — and why education, thought leadership, and building trust matter more now than ever for tech leaders.

What You’ll Learn:

• Why curiosity is the secret to long-term tech success
  

• How to grow beyond referrals through visibility and thought leadership
  

• The importance of simplifying complexity for scaling
  

• Real-world examples: Turning chaos into clarity for high-stakes clients
  

• The role of education-based marketing in building trust and pipeline
  

Key Topics:

• Untangling complex IT issues without large teams
  

• Growing a tech consulting business in a noisy marketplace
  

• Why tech founders must prioritize visibility
  

• Thought leadership strategies that outperform hype
  

• Building a durable pipeline with trust-based marketing
  

Chapters:

00:00 - Introduction

02:00 - From Architecture to Tech Consulting

08:00 - The True Secret to Longevity in Tech

14:00 - Real Client Case Studies: Little Island and MakerBot

22:00 - The Visibility Challenge for Tech Leaders

28:00 - New Growth Strategies: Events, Podcasts, and Books

36:00 - Noah’s One Piece of Advice for Founders

38:00 - Closing Remarks

Connect With Us:

• Gary Lafferty: growthfocus.io | LinkedIn

• Noah Landow: https://www.linkedin.com/in/noahlandow/

• Learn more about Macktez: https://macktez.com/
  

Follow The Growth Focus Podcast for more conversations with tech leaders on building authority, growing revenue, and scaling sustainable businesses.

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