15-Min Summaries is a series where Nick summarizes his favorite self-help/business books, and today he's breaking down This Is Marketing by Seth Godin.
Seth Godin is a bestselling author, entrepreneur, and marketing thought leader known for books like Purple Cow, Linchpin, and The Dip, which challenge conventional thinking about creativity and business.
On this week's episode, Nick highlights...
- Why you should strive for your smallest viable market
- You don't sell a product, you sell a feeling
- Focus on the change your wanting to make in the world
- The importance of creating something people would miss if it were gone
WATCH ON YOUTUBE 🎥
- https://youtu.be/ah2C-2bl6Bc
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