Join host Alex Kraft as he dives into a conversation with Benjamin Holmgren, the founder of Kestaa- a construction contractor consulting company.

Discover how Benjamin's lifelong passion for construction, sparked by a chance encounter with a dump truck at age 12, led him on a diverse career journey through equipment sales, landscaping, and consulting. Hear how a life-altering event fueled his entrepreneurial spirit and inspired him to bet on himself.

Benjamin reveals the inner workings of his unique business model, helping small to mid-sized contractors tackle their most pressing challenges. Learn how he empowers companies to understand their costs, bid with confidence, and ultimately achieve greater success.

Gain insights into the power of community and connection as Benjamin discusses his passion for building peer groups that foster collaboration and knowledge sharing among industry leaders. Get a glimpse into his vision for the future of Kestaa and his unwavering commitment to delivering real value to his clients.

Plus, discover the surprising origins of Benjamin's interest in ultra marathons and how pushing his physical limits translates to his approach to business. This episode is a must-listen for anyone seeking inspiration, practical advice, and a unique perspective on the construction industry.

Tune in to be motivated by Benjamin's story of resilience, determination, and unwavering passion for the "Dirt World".

In this episode, host Alex Kraft chats with Marshall Sheldon, a seasoned technician with a passion for mentorship and a no-nonsense approach to the skilled trades. Dive into the gritty reality of a technician's life as Marshall shares his journey from washing trucks to becoming a master of his craft.

Discover the art of troubleshooting, the evolution of technology in heavy machinery, and the critical role of mentorship in the industry. Marshall shares his insights on the technician shortage, the challenges of attracting and retaining skilled labor, and the importance of investing in training and professional development.

Hear Marshall's candid thoughts on industry changes, the impact of computerized systems on repairs, and the differences between working on heavy-duty trucks and heavy machinery. He also discusses the importance of soft skills and how technicians can elevate their professionalism to better serve their customers.

Whether you're a seasoned technician, a curious newcomer, or simply interested in the inner workings of the machines that power our world, this episode offers a rare glimpse into the life of a true craftsman.

Tune in for a dose of real talk and practical wisdom from a technician who's seen it all!

In this inaugural episode, Alex sits down with Aaron Witt, the self-proclaimed Chief Dirt Nerd and founder of BuildWitt as he shares his remarkable journey from a curious teenager to a leading influencer in the construction industry. Discover how Witt's passion for the "Dirt World" led him to create BuildWitt, a platform dedicated to sharing compelling stories, providing training resources, and fostering a united community within the construction sector.

Witt delves into his unconventional path, from cold-calling the owner of a construction company at 17 to working for numerous companies during college to gain diverse experience. He explains how his upbringing surrounded by accomplished individuals shaped his perspective and instilled the importance of hard work and perseverance.

Throughout the episode, Witt discusses the evolution of BuildWitt, from its initial focus on storytelling to its expansion into training and development, addressing the industry's workforce challenges. He emphasizes the significance of building a strong brand and highlights the impact of effective marketing in attracting and retaining talent in the construction industry.

Witt also shares insights from his extensive travels, emphasizing the universal pride and dedication he's witnessed among construction professionals worldwide. He addresses the industry's struggle to effectively communicate its value to the broader public and advocates for increased awareness of the crucial role construction plays in our daily lives.

Additionally, Witt touches upon his personal commitment to physical and mental health through daily exercise, underscoring the importance of discipline and well-being in achieving success in business and life.

Tune in to gain valuable insights from a young entrepreneur who's reshaping the narrative of the construction industry!