Retailers and customers are spoiled for choice when it comes to customer experience. The tricky part comes when deciding what options make the most sense, as well as when and where they best fit.Devaughn Bittle, Patrick Cash, and Kevin Fraser chat with Eric Hilton, regional portfolio manager—North America at Zebra Technologies, about:

• What it means to build the modern store
• The three pillars of building a positive customer experience
• The importance of recognizing the nuances of positive customer experiences

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