REFRESH: The Lab 385 Podcast with Jessica Kaitse

Building the PERFECT Home page

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In this episode, Jess discusses the difference between a homepage and a landing page and creating the perfect home page.

  • A landing page is specific to an offer, while a homepage provides general information about the business.
  • A clean navigation bar is important for guiding website visitors and avoiding confusion.
  • A clear statement or bold visual at the top of the homepage helps capture attention and communicate what the business does.
  • Testimonials and case studies provide proof and validation of the business's ability to solve problems.
  • High-quality photographs and descriptive call-to-action buttons enhance the user experience.
  • Avoid overloading the homepage with unnecessary content, such as blog posts or newsletters.
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    REFRESH: The Lab 385 Podcast with Jessica KaitseBy LAB 385