Summary

In this episode, Lab 385 discusses the importance of ensuring that your website lasts and how to make it versatile for your business. They highlight the problems that arise when websites are not updated or easily updated, such as relying heavily on social media and the risk of platform outages. Lab 385 shares their approach to building websites that can adapt to changes in the business and audience needs. They provide a case study of Whiteman Park, whose website was built to grow with the business and has resulted in increased traffic and cost savings. The key takeaway is the importance of planning and building a website that can easily accommodate future changes.

In this episode, Jess spills the tea on why understanding the customer journey is essential when planning a website.

She drops some serious knowledge on being crystal clear about who your ideal client is, how they interact with your site, and the actions you want them to take.

Jess explains that mapping out this journey should guide your design, content, and functionality decisions. Plus, she underscores the power of branding in creating a consistent and trustworthy experience.

Jess even suggests getting your mind map game on to spot any gaps and ensure a seamless interaction.

The big takeaway? Your website should cater to your customers, not just your business.

In this episode, we delve into the crucial strategies for successfully relaunching a website to avoid common pitfalls such as traffic loss and sales decline. The focus is on the importance of not merely copying and pasting old content but rather embracing a dynamic approach to content migration. We discuss how to effectively analyze Google Analytics or other SEO tools to identify vital traffic patterns and keywords that can help shape the website's new direction.

Key elements of a strategic relaunch include:

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Join host Jess as she delves into the REAL difference in websites, drawing parallels that resonate with anyone—from savvy business owners to everyday consumers.

Jess breaks down why custom web design not only stands out in a sea of digital sameness but also how it fundamentally shifts the growth and operational efficiency for businesses online.

Through relatable stories and clear, jargon-free explanations, Jess demystifies the web design process, empowering listeners to make informed decisions that could shape the future of their online presence.

Whether you're gearing up for a major business presentation or just curious about the digital landscape, this episode stitches together a narrative that proves unforgettable.

In this episode, Jess discusses the difference between a homepage and a landing page and creating the perfect home page.

In this episode, Jess discusses the misconception that SEO is dead and emphasizes the importance of creating the best user experience possible for your target audience. She explains that while there are many different platforms businesses can exist on, it is vital to be on at least one platform that is applicable to your business.

She also highlights the significance of top-of-funnel content on social media and middle/bottom-of-funnel content on your website.Takeaways

In this episode, Jess shares the common themes that came up in her strategy meetings with clients.

In this episode, Jess discusses the importance of having a fast website and provide tips and techniques to improve website speed.

Chapters

00:00 Introduction

00:25 The Importance of a Fast Website

01:20 Optimizing Images

02:34 Removing Unused Plugins and Themes

03:28 Impact on Search Engine Optimization

04:52 Be Mindful of Plugins

05:20 Avoid Text in Images

In this episode, Jess shares tips and tricks to elevate your website's aesthetics.

Takeaways

Chapters

00:54 The Importance of Aesthetics

04:14 Selecting Fonts

07:04 Consistency in Headers

09:00 Psychology of Color and Typography

In this episode, Jess discusses the importance of core offerings on a website's homepage to captivate the target audience.

Takeaways

Chapters

00:00 Introduction and Background

01:30 The Importance of Core Offerings

04:11 Tailoring Core Offerings

05:08 Showcasing Core Offerings

06:04 Including Passion Projects

08:26 Defining Core Genius

10:44 Optimizing Navigation