In this episode, Jess spills the tea on why understanding the customer journey is essential when planning a website.

She drops some serious knowledge on being crystal clear about who your ideal client is, how they interact with your site, and the actions you want them to take.

Jess explains that mapping out this journey should guide your design, content, and functionality decisions. Plus, she underscores the power of branding in creating a consistent and trustworthy experience.

Jess even suggests getting your mind map game on to spot any gaps and ensure a seamless interaction.

The big takeaway? Your website should cater to your customers, not just your business.