REFRESH: The Lab 385 Podcast with Jessica Kaitse

Losing Traffic & Sales After A Website Launch: 3 Tips to Get it Back

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  • Episode Overview: "Revitalizing Your Website: A Strategic Relaunch"

    • In this episode, we delve into the crucial strategies for successfully relaunching a website to avoid common pitfalls such as traffic loss and sales decline. The focus is on the importance of not merely copying and pasting old content but rather embracing a dynamic approach to content migration. We discuss how to effectively analyze Google Analytics or other SEO tools to identify vital traffic patterns and keywords that can help shape the website's new direction.

    Key elements of a strategic relaunch include:

    1. Analyzing Traffic and Keywords: Understanding existing traffic and identifying which keywords to prioritize is essential for aligning the website's content with user search behaviors and preferences.
    2. Avoiding Content Migration Pitfalls: The episode emphasizes the risks associated with simple content replication. It advocates for a refreshed content strategy that incorporates new keywords and phrases to better meet current market demands.
    3. Revamping Site Architecture: Updating the site's structure to make it more intuitive and keyword-rich enhances user experience and search engine visibility.
    4. Implementing New Tools: We explore the benefits of tools like Clarity, which provide deeper insights into user behavior, allowing for more targeted adjustments that can lead to improved engagement and conversions.

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      REFRESH: The Lab 385 Podcast with Jessica KaitseBy LAB 385