REFRESH: The Lab 385 Podcast with Jessica Kaitse

Make your services irresistible on your website

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In this episode, Jess discusses the importance of core offerings on a website's homepage to captivate the target audience.

Takeaways

  • Include core offerings on the homepage to captivate the target audience.
  • Tailor core offerings to meet the needs of the primary target market.
  • Use case studies and testimonials to provide proof and authority.
  • Include passion projects on the homepage to showcase creativity.
  • Optimize navigation to guide visitors effectively.

    • Chapters

    00:00 Introduction and Background

    01:30 The Importance of Core Offerings

    04:11 Tailoring Core Offerings

    05:08 Showcasing Core Offerings

    06:04 Including Passion Projects

    08:26 Defining Core Genius

    10:44 Optimizing Navigation

    ...more
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    REFRESH: The Lab 385 Podcast with Jessica KaitseBy LAB 385